Apple’s “Surprise and Shine” event has delivered a packed lineup of new products and features. The event marks John Ternus’ first major iPhone launch as Apple CEO, with the company unveiling the iPhone 18 Pro and iPhone 18 Pro Max with the new 2nm A20 Pro chip, upgraded cameras, longer battery life and expanded Apple Intelligence capabilities.
Apple has also introduced AirPods 5, bringing improved Adaptive EQ and enhanced Active Noise Cancellation, alongside the Apple Watch Series 12 and Ultra 4, which focus heavily on health tracking, new sensors, Health Age and other wellness features.
The biggest announcement is Apple’s long-awaited iPhone Duo, its first foldable iPhone. The device features an immersive foldable display, multitasking capabilities, angle-responsive interfaces, a multi-layer laminated structure, dual batteries and a 48MP Fusion Main camera. Apple says the iPhone Duo can deliver up to 44 hours of video playback using the outer display and will be available from October 23.
How to Watch the ‘Surprise And Shine’ Event
For the US audience, Apple’s annual iPhone event is scheduled for 10 AM PT, while Indians can watch the event live at 10:30 PM IST. Meanwhile, residents in the UK can watch the event live at 1:00 PM ET and those in UAE can watch at 9:00 PM GST on September 9. The event will also be livestreamed on the tech giant’s official YouTube channel.
Products Apple Could Announce Today
After months of rumors and leaks, the following are the Apple products that are expected to be announced today: iPhone 18 Pro, iPhone 18 Pro Max, Foldable iPhone Ultra, Apple Watch Series 12 (plus new SE and Ultra models), Apple AirPods Ultra, and Apple HomePod devices.
iPhone Duo Name, $2,500 Price Leaked Ahead of Apple Event: Apple Pencil Support Confirmed
Tech leaker Devanshu Dhandhal claims Apple’s upcoming foldable could be called iPhone Duo, with Apple Pencil support, a visible crease, and a base price of $2,500.
iPhone Duo Foldable Reportedly Gets Apple Pencil Support
Apple’s upcoming iPhone Duo foldable will reportedly support the Apple Pencil, making it the first iPhone in the company’s history to offer stylus compatibility, according to AppleTrack.
Apple Shares Slip Ahead of 2026 Event
Apple shares were trading around $316.22, down 1.17%, ahead of the company’s highly anticipated September event. The stock opened at $317.17 and touched an intraday high of $320.70.
Apple May Split iPhone 18 Launch
Apple could reportedly split the iPhone 18 lineup across two launch windows, with the Pro models and foldable iPhone arriving first, followed by the standard iPhone 18, iPhone 18 Air and iPhone 18e in spring 2027.
AirPods 5 Could Get Major Upgrades
Apple’s upcoming AirPods 5 may feature the new H3 chip, improved voice isolation, active noise cancellation and spatial audio. Reports also suggest a temperature sensor could add health-tracking capabilities, while two variants may be offered.
Memory Crisis Could Raise iPhone Prices
Apple may face pressure to increase iPhone 18 prices as memory costs rise. Estimates suggest the iPhone 18 Pro could cost around $100 more than its predecessor, though earlier forecasts predicted a steeper $250-$300 increase.
Apple Store Temporarily Down
Apple’s online store is now offline ahead of today’s event. The store will likely return shortly afterward with pages detailing any new products unveiled during the livestream.
Apple Foldable iPhone Duo Set to Debut at $2,000
Apple is set to unveil its first foldable iPhone Duo on September 9 at its Cupertino event. The launch begins at 10 am Pacific Time from the Steve Jobs Theater. Apple expects the premium device to revive its image as an innovator while opening a new high-end smartphone category. The company plans to target buyers with a passport-style foldable design, dual screens, and powerful hardware. Apple’s first foldable iPhone, reportedly called the iPhone Duo, could start at $2,000 for the 256GB variant. It is expected to feature an A20 Pro chip, dual 48MP cameras and Apple Pencil support. The phone could go on sale as early as October. Reports suggest it may be offered in white and dark blue.
John Ternus Shares Post Ahead Of iPhone 18 Launch
Apple CEO John Ternus shared a post on X ahead of today’s much-anticipated Apple Event 2026, as the company prepares to unveil its latest products. Ternus became Apple CEO on September 1, succeeding Tim Cook. The event will mark his first major iPhone launch since taking over as CEO.
Apple Watch SE 3 Vanishes, Fueling SE 4 Launch Buzz
Apple Watch SE 3 suddenly became unavailable across several markets ahead of Apple’s September 9 event, sparking speculation about a surprise Apple Watch SE 4 launch. Apple did not confirm a new SE model, but the timing raised questions as attention remained focused on the upcoming Apple Watch Series 12 and Ultra 4.
iPhone 18 Pro Prices Reportedly Rise By $100
Apple is reportedly set to raise the iPhone 18 Pro and Pro Max prices by $100 each. According to Bloomberg’s Mark Gurman, the iPhone 18 Pro could start at $1,199, up from $1,099 for the previous generation.
iPhone 18 Pro Chip Could Borrow a Major M6 AI Upgrade
Apple’s upcoming iPhone chip could inherit key upgrades from the recently launched M6 chip, including a larger Neural Engine. The M6 uses TSMC’s 2nm process and doubles Neural Engine cores from 16 to 32. If Apple brings similar improvements to the A-series, the iPhone 18 Pro could deliver stronger on-device AI performance and smarter Siri capabilities.
Pro Price Could Start at Rs. 1.39 Lakh, Foldable May Cross Rs. 1.9 Lakh
Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max tonight, with the Pro model reportedly starting at around Rs. 1,39,900 in India. The Pro Max could start at Rs. 1,54,900 and go up to Rs. 1,59,900. Apple may also unveil its first foldable iPhone, reportedly called the iPhone Ultra, with an estimated starting price of Rs. 1,89,900 to Rs. 2,09,900.
iPhone 18 Pro Details Allegedly Leak Through Verizon AI Assistant
Just hours before Apple’s September event, Verizon’s AI assistant reportedly revealed details about the iPhone 18 Pro and Pro Max. The claims include a variable-aperture camera, A20 Pro chip, 48MP cameras and upgraded stabilization.
AP Dhillon Meets Apple CEO Ternus
Punjabi singer AP Dhillon was spotted with newly appointed Apple CEO John Ternus at Apple Park ahead of the company’s ‘Surprise and Shine’ event. The meeting has sparked speculation among fans, coming just hours before Apple’s event begins at 10:30 PM IST and marking Ternus’s first public appearance.
Apple’s Home Hub Could Take on Amazon Echo Show
Apple is reportedly preparing a new Home Hub with a 7-inch display, built-in speakers and FaceTime camera. The device could feature an A18 chip, 8GB RAM and a new homeOS. Rumoured pricing starts around $350, with a launch potentially arriving between October 2026 and early 2027.
More Health Upgrades?
Bloomberg’s Mark Gurman said Apple is trying to reinvent some of the health info the Apple Watch measures to be more like newer health wearables, specifically Oura and Whoop. Apple has prioritized scientific, FDA-cleared features, like sleep apnea detection, potential hypertension detection, the ECG app, and an irregular heart rhythm feature.
iPhone 18 Pro Gets Camera Boost
Apple’s iPhone 18 Pro models are expected to feature a major camera upgrade, including a mechanical aperture on at least one lens. The Dynamic Island could also become smaller while supporting up to three Live Activities simultaneously, potentially justifying the reported $100 price increase.
Apple Could Lead Foldable Market
Apple could become a major force in the foldable smartphone market by 2030, with IDC forecasting 16.3 million units and a 46% global share. Apple’s value share could reach 58%, while its position in China is also expected to strengthen significantly.
iPhone Duo Name Has Apple History
Apple’s rumoured iPhone Duo name has an interesting connection to the company’s past. Apple previously used ‘Duo’ for its PowerBook Duo laptops and later for the MagSafe Duo Charger, making the name a familiar one in Apple’s product history.
Apple’s Foldable Debut Faces Fierce Chinese Rivalry
Apple’s expected entry into foldables is already facing strong competition in China. Huawei has launched the Mate XT2 tri-fold, while Xiaomi introduced the 18 Fold ahead of Apple’s event. Foldables remain a niche category, but Apple’s arrival could accelerate growth and intensify competition among premium smartphone makers worldwide.
iPhone 17 Pro Max Set a High Bar Before iPhone 18 Pro Arrives
As Apple prepares to unveil the iPhone 18 Pro, the iPhone 17 Pro Max remains a tough act to follow. Its A19 Pro chip and vapour chamber boosted sustained performance, while 48MP cameras offered up to 8x optical-quality zoom. Apple also delivered its longest-ever iPhone battery life, with up to 37 hours of video playback.
Camera AirPods Could Be Apple’s Next Surprise
Apple could be developing AirPods with built-in cameras, potentially enabling visual recognition, memory assistance and AI-powered features. The technology may offer accessibility benefits but could also raise significant privacy concerns among users.
iPhone 18 Pro Colours Leak Ahead
Apple could bring back Black for the iPhone 18 Pro lineup, alongside Light Blue, Silver and Burgundy. The reported four-colour selection would expand the options compared with last year’s iPhone 17 Pro.
iPhone Air Rewind: Apple’s Boldest Slim Design Yet
Before the iPhone 18 Pro series takes centre stage, Apple’s iPhone Air deserves a quick rewind. At just 5.6mm, it focused heavily on slimness while retaining A19 Pro performance, a 6.5-inch display and 48MP camera. Its lightweight design was a standout, but the single rear camera limited flexibility. In India, it launched at Rs. 1,19,900.
Apple Event 2026 Begins: Here We Go!
The wait is finally over! Apple’s highly anticipated September 2026 event has begun, and the spotlight is now on the company’s latest innovations. The iPhone 18 Pro series, long-rumoured foldable iPhone, Apple Watch Series 12 and more are expected to take centre stage.
Dubai Apple Store Leak Emerges
Photos and videos reportedly leaked from a Dubai Apple Store just before the iPhone launch event, offering a last-minute glimpse ahead of Apple’s highly anticipated announcements.
John Ternus Kicks Off His First Apple Keynote
Apple CEO John Ternus has officially opened the company’s “Surprise and shine” event, marking his first major product keynote since taking over from Tim Cook. Ternus is expected to outline Apple’s latest product vision before the company begins unveiling its newest iPhones, wearables and other hardware.
Apple Officially Unveils iPhone 18 Pro and Pro Max
Apple has officially announced the iPhone 18 Pro and iPhone 18 Pro Max, making the new Pro models the stars of its September event. The launch marks the first major iPhone reveal under CEO John Ternus.
Apple Puts AI at iPhone’s Core
Apple is positioning the iPhone as an “intelligent personal hub,” combining powerful hardware, on-device AI and cloud connectivity. During the keynote, Jon highlighted Apple Intelligence, privacy and AI capabilities before teasing the next-generation iPhone and promising to take these experiences further.
iPhone 18 Pro Colors Revealed
Apple has unveiled the iPhone 18 Pro and Pro Max in Black, Light Blue, Silver and Burgundy, bringing back the classic Black option while introducing a new Burgundy finish.
Next-generation iPhone Takes Centre Stage
John Ternus unveiled the next-generation iPhone, positioning it at the centre of Apple’s ecosystem of AI-powered experiences. The Apple CEO highlighted on-device intelligence, Private Cloud Compute and seamless integration across Apple devices before introducing the new iPhone.
iPhone 18 Pro And 18 Pro Max Unveiled
Apple has officially unveiled the iPhone 18 Pro and iPhone 18 Pro Max, marking the first major iPhone launch under CEO John Ternus. The new Pro models feature the A20 Pro chip, upgraded cameras and new finishes including deep black, silver, glacier and burgundy.
John Ternus Sets the AI Vision for Apple’s Next Era
Apple CEO John Ternus opened his first iPhone launch by outlining his vision for AI-powered devices. He described an ideal device as something always with you, deeply personal, and intelligent when it matters most. The approach echoes Steve Jobs’ original iPhone introduction, where Apple first defined the ideal device before revealing the iPhone itself.
Apple Intelligence Expands as iPhone 18 Pro Battery Gets a Boost
Apple has confirmed that Apple Intelligence will support 16 languages, expanding access to its AI features worldwide. At the event, Apple also highlighted the iPhone 18 Pro’s improved battery life, positioning it as the longest-lasting Pro lineup yet. The new A20 Pro chip is designed to deliver stronger performance while supporting Apple’s growing on-device AI capabilities.
Siri AI Beta Expands to More Languages
Apple says its new Siri AI will initially be available in beta for users with devices set to English, with support for additional languages expanding quickly. Apple has not specified a September rollout list for the new Siri AI yet.
iPhone 18 Pro Gets Apple’s New 2nm A20 Pro Chip
Apple has confirmed that the iPhone 18 Pro and iPhone 18 Pro Max are powered by the new 2nm A20 Pro chip. It features a six-core CPU and seven-core GPU, delivering up to 20% faster CPU performance and 40% better graphics. Apple also says the chip brings 50% higher memory bandwidth, boosting demanding apps and AI workloads.
Apple Stock Falls After Recent September Gains
Apple shares are trading at $312.45, down 1.19%, after recently climbing toward $330. The chart shows heightened volatility following a strong summer rally and September pullback.