Sony has officially launched its new True RGB televisions in India, marking a significant entry into the country’s premium TV market. The lineup includes the flagship Bravia 9 II and the Bravia 7 II, with the 115-inch Bravia 9 II leading the charge.
The company’s proprietary RGB Backlight Master Drive Pro technology independently controls red, green, and blue LEDs, promising brighter pictures and richer, more accurate colors. Sony India introduced the Bravia 9 II via its official X account, stating, “Your home. Your cinema. Introducing BRAVIA 9 II.” The company emphasized the TV’s wide color gamut and its ability to reproduce scenes closer to the creator’s original vision.
The 115-inch Bravia 9 II is Sony’s largest home television ever launched in India. Its listed price is Rs. 45,99,900, with a best-buy price of Rs. 28,99,990. The 75-inch version costs Rs. 8,39,900, while the 85-inch model is priced at Rs. 9,89,900.
The Bravia 7 II also incorporates True RGB technology across multiple screen sizes, offering enhanced color control while maintaining the high brightness expected from premium Mini LED TVs.
Both models support 4K resolution at 120Hz refresh rates, Google TV, Dolby Vision, and Dolby Atmos. For gamers, features include 4K at 120fps, variable refresh rate (VRR), and Auto Low Latency Mode (ALLM).
Sony enters a competitive premium TV market in India, facing rivals such as Samsung, LG, TCL, and Hisense, all of which offer OLED, Mini LED, and RGB-based display technologies. While the high price points may limit these TVs to premium buyers, the new range broadens options for Indian consumers seeking large, high-end televisions.