Tag: contact center

  • ZoomMate and AI: Redefining Enterprise Collaboration for Indian Businesses

    ZoomMate and AI: Redefining Enterprise Collaboration for Indian Businesses

    Zoom is transforming from a simple video conferencing tool into a comprehensive platform for collaboration, customer engagement, and workflow automation, powered by artificial intelligence. In an exclusive interview with Analytics Insight, Aayan Banerjee, Head of Enterprise Business-India & SAARC at Zoom, shares how the company is helping Indian enterprises move from fragmented tech stacks to unified systems that drive real business outcomes.

    Banerjee explains that Zoom is evolving into a ‘system of action’ for modern work, designed to seamlessly blend video, voice, collaboration, and intelligent automation across the customer and employee experience. The focus is on turning conversations into outcomes, whether that means resolving a customer issue, closing a deal, or completing a project.

    Key to this vision is ZoomMate, an agentic AI work surface that helps users find relevant information across systems, coordinate actions, and transform conversations into completed work. Combined with Zoom Phone, Zoom Contact Center, and the Zoom AI Productivity Suite (including Canvas, Slides, and Sheets), organizations can reduce fragmentation and simplify operations.

    In India, Banerjee notes a strong demand for platform consolidation. Businesses are moving away from disconnected communication and customer engagement tools toward unified experiences. This is especially critical in sectors like BFSI and healthcare, where resolution speed is a competitive differentiator.

    Zoom’s AI Companion is embedded across the platform, helping users surface insights and action items. Zoom Phone unifies employee communications, while Zoom Contact Center connects customer interactions across voice, video, messaging, and digital channels. Together, these tools ensure context remains connected, reducing operational overhead and freeing teams to focus on high-value work.

    Banerjee highlights India as a strategic growth market, citing examples like Lenskart, which uses Zoom Contact Center for remote eye tests. Other features like Zoom Revenue Accelerator help sales teams gain conversation intelligence, and Zoom Events enables immersive hybrid experiences. With local phone number support and availability across six telecom circles, Zoom is well-positioned to help Indian enterprises reduce friction and accelerate outcomes.

  • Cresta: AI-Powered Agent and Real-Time Assistance Solutions for Contact Centers

    Cresta: AI-Powered Agent and Real-Time Assistance Solutions for Contact Centers

    Cresta is an AI software company that specializes in developing real-time generative AI solutions designed to enhance contact center operations. Its technology helps organizations improve service delivery, strengthen sales outcomes, and reduce operational workload while delivering better overall customer experiences.

    About the Company

    Cresta creates innovative artificial intelligence systems that enable businesses to manage their customer interaction processes more effectively. The platform offers smart research tools that assist service and sales personnel in making informed decisions during customer interactions through automated workflows and performance monitoring systems.

    The platform provides AI-based agent support, conversation analysis, and service delivery management tools that help organizations optimize their operations and increase efficiency. Cresta empowers businesses to make data-driven judgments about their contact center operations, resulting in stronger customer relationships and measurable business growth.

    Products and Services

    Cresta offers a comprehensive suite of AI-powered contact center solutions, including:

    • AI agents for automated conversations
    • Real-time agent assistance
    • Conversation intelligence
    • Customer interaction analytics
    • Workflow automation
    • Customer experience optimization tools

    These solutions help organizations improve service quality, sales performance, and operational efficiency.

    Revenue Streams

    Cresta generates revenue through enterprise SaaS subscriptions, value-based pricing tied to performance outcomes, licensing of its AI-powered product suite, sales of automation solutions, and corporate partnerships that enable market expansion and joint sales activities.

    Client Segments and Target Markets

    B2B Client Segments: Enterprises seeking AI-powered platforms to improve contact center productivity, automate customer interactions, and enhance service performance.

    Target Companies: Telecom providers, financial services firms, retail brands, and technology companies managing large-scale customer support and sales operations.

    Target Geography: North America, Europe, and other global enterprise markets requiring scalable AI-driven customer experience and contact center solutions.

    Social Media

    Follow Cresta on LinkedIn and visit their official website for more information.