Apple’s latest iPhone price increases in India are pushing more consumers toward refurbished models, as the widening gap between new and pre-owned devices makes older iPhones a more attractive entry point into the Apple ecosystem. With the iPhone 17 starting at ₹99,900 — a 21% jump — and the 1TB iPhone Air soaring 41% to ₹2,24,900, buyers are increasingly looking for certified second-hand options.
Higher iPhone Prices Could Lift Refurbished Demand
Refurbished marketplace Cashify expects the latest iPhone launch to significantly boost trade-ins and demand for older devices. The company forecasts a sharp rise in buybacks during the first 30 days after launch, accelerating over 60 to 90 days as more used units enter the resale channel. Festive-season discounts, exchange offers, and broader availability could further sweeten the deal for consumers unwilling to spend nearly ₹1 lakh on a base-model iPhone. Certified refurbished phones, which come with testing, grading, and warranty support, are likely to gain particular traction.
Counterpoint Research data underscores the trend: refurbished smartphone sales in India grew 13% year-on-year in the first half of 2026, while new smartphone sales declined about 11%. Analyst Prachir Singh noted that “rising memory costs are changing the value equation for consumers,” making refurbished devices a cheaper route to high-end features.
iPhone 13, 14, 15, 16 May Draw More Buyers
Cashify anticipates strong growth in buybacks for the iPhone 15 and iPhone 16 series as owners upgrade, increasing the supply of these models in the refurbished market. Older models remain key: the iPhone 13 accounted for 6.93% of smartphone buybacks on Cashify but made up 15.5% of refurbished demand, ranking as the platform’s best-selling refurbished iPhone and most frequently traded-in model. Counterpoint also highlights the iPhone 13 as a preferred refurbished choice in India.
The iPhone 16 may initially command a higher price in the refurbished segment due to its resale value, but as more units reach the second-hand market, buyers will see a wider price range across generations.
Certification, Battery Health May Shape Buying Decisions
Higher demand for refurbished iPhones puts a premium on device quality. Buyers are likely to scrutinize battery health, warranty terms, repair history, physical condition, and testing records before purchasing. Organized refurbishers that test, repair, and certify devices stand to benefit, though local second-hand sellers still dominate — Counterpoint data shows specialized platforms handle only about 20% of second-hand phone sales.
As new iPhones become more expensive, previous-generation devices offer a lower entry price for consumers who still want an iPhone. The ultimate trajectory of refurbished iPhone demand in India will hinge on availability, resale pricing, festive offers, and buyer confidence in certified devices.
