CREX, a cricket-focused community platform, has appointed Anuj Bhasin as its Chief Revenue Officer (CRO) to lead the company’s commercial strategy and drive its next phase of growth. With over 25 years of experience across media, sports, technology, and digital businesses, Bhasin will oversee revenue development, partnerships, and monetization initiatives.
Bhasin previously spent more than a decade at ESPN (part of the Walt Disney Company), where he served as Director – ESPN, South Asia, managing sales, go-to-market strategy, and strategic alliances. His career also includes senior roles at Zee, HT Media, Network18, Eicher, and iStream, along with a tenure as CRO at Jagran New Media and as Principal Advisor – Growth & Transformation at S.I.E. He has also founded ventures related to SaaS and business scaling.
In his new role, Bhasin will focus on building CREX’s revenue ecosystem, enhancing audience engagement, and developing content and monetization opportunities. Purushotam Rawat, CEO of CREX, commented: “CREX has built a strong connection with cricket audiences, and the next opportunity is to translate that engagement into a larger, more diversified business ecosystem. Anuj brings a rare understanding of sports, media, and monetization, along with experience in building businesses through periods of digital change. His perspective will be valuable as we scale what CREX can become.”
Bhasin expressed enthusiasm about his appointment, stating: “Cricket has one of the most engaged audiences in the world, but the opportunity lies in building an ecosystem around that engagement rather than treating it as a single revenue stream. CREX has the audience, product, and category relevance to build something much larger, and I’m excited to work with the team on turning that potential into lasting value.”
This strategic move signals CREX’s greater focus on monetization and commercial expansion, leveraging Bhasin’s expertise to deepen fan engagement and explore new revenue streams within the cricket ecosystem.