ARtGlass, a global leader in wearable augmented reality (AR) experiences for cultural and heritage tourism, is transforming how visitors interact with historic sites. By combining advanced AR glasses with immersive storytelling, the company creates unforgettable experiences that blend digital visuals with real-world environments.
Founded on the vision of making history accessible and engaging, ARtGlass provides software and services for museums, historic sites, and attractions. Its proprietary TourBuilder platform enables the creation of unique, interactive tours tailored to each location’s stories. The company is best known for its hands-free, transparent smartglasses that overlay AR content onto the real world, allowing visitors to see historical events unfold before their eyes.
One standout example is the Hegra Alive experience, launched in November 2023 at Hegra, Saudi Arabia’s first UNESCO World Heritage site. Developed in partnership with the Royal Commission for AlUla and NOUS Digital, this two-hour extended reality (XR) tour uses smartglasses to display 3D visuals, holograms, and reenactments. Visitors explore Nabataean tombs and ceremonial spaces guided by local Rawis, supporting Saudi Arabia’s Vision 2030 for sustainable tourism. This was the first XR experience on smartglasses in the Middle East.
ARtGlass continues to collaborate with cultural institutions worldwide, from Pompeii to other iconic locations, ensuring that history is not just observed but experienced. The company’s work demonstrates the potential of AR to revolutionize cultural tourism, making the past vivid and interactive for modern audiences.