Mumbai, July 8, 2026 — Croma, India’s leading omni-channel electronics retailer under the Tata Group, has appointed Qdigi, a subsidiary of Onsitego, as its exclusive Authorized Service Partner nationwide. The strategic collaboration covers installation, repairs, maintenance, and spare parts management for Croma’s rapidly expanding Own Label product portfolio.
Backed by deep technology integration and a pan-India service network, the partnership aims to deliver a best-in-class ownership experience for millions of Croma customers. Support spans categories including air conditioners, refrigerators, washing machines, televisions, and small domestic appliances.
Following a successful operational transition over the past six months, Qdigi now oversees the entire after-sales service ecosystem for Croma’s Own Label products. The service framework is built on four key pillars:
Expanded Nationwide Reach
A service network spanning over 550 centers improves accessibility for customers across the country.
Faster Turnaround Times
Centralized spare parts warehousing, optimized logistics, and partnerships with leading spare-part distribution networks accelerate fulfillment, improve first-time resolution, and reduce repair turnaround times.
Technology-Led Service Delivery
Deep integration between Croma’s CRM platform and Onsitego’s proprietary technology enables intelligent service allocation, real-time tracking, and complete visibility throughout the service lifecycle.
“Our commitment to our customers extends far beyond the point of sale; it encompasses the entire ownership journey,” said Shibashish Roy, CEO & Managing Director of Infiniti Retail Ltd. “As our Own Label portfolio continues to grow, investing in a robust service ecosystem is paramount. This partnership with Qdigi is a significant step in that direction. By combining their expansive network and technical expertise with our customer-first approach, we are creating a service experience that is not just reliable and accessible, but also transparent and efficient.”
Kunal Mahipal, Founder and CEO of Onsitego, added, “At Onsitego, we believe after-sales service is a critical driver of customer trust and brand loyalty. We are delighted to partner with Croma to build one of India’s most advanced and customer-centric service ecosystems for private-label appliances.”
The partnership reflects Croma’s broader strategy of treating after-sales service as a core part of its customer proposition, not an add-on. With over 560 stores across 200+ cities, Croma continues to invest in initiatives that enhance its overall customer experience.