itel, a leading tech brand focused on democratizing technology for India’s mass market (Bharat), has launched its latest feature phone, the Ace 3 Heera, priced at just ₹949. This launch marks the end of the Type-B (Micro-USB) era for itel’s entire feature phone lineup, as the brand becomes the first in India to offer Type-C charging across all its feature phones.
The itel Ace 3 Heera is designed to simplify everyday life for millions of users who previously had to manage separate charging cables for their smartphones and feature phones. With Type-C charging, users can now charge both devices with a single cable, reducing clutter and hassle. The phone is available in Blue, Purple, and Black colors at retail stores nationwide.
Commenting on the launch, Arijeet Talapatra, CEO of itel India, said, “Technology should simplify life, not complicate it. We are a brand that has democratized technology for Bharat with our extensive range of reliable and affordable products. For millions of Indians, carrying different chargers for different phones has been an everyday inconvenience. With Ace 3 Heera, we’re not just launching another feature phone – we’re leading India’s transition to universal Type-C charging across our feature phone portfolio.”
According to the latest Cyber Media Research (CMR) report, itel demonstrated strong all-round performance, securing scores of 0.65 in feature phones and 0.86 in smartphones – the highest in the segment. The report highlights that 85% of consumers feel they get great value for money, 81% associate itel with strength and durability, 79% appreciate its design, and 74% consider it a trustworthy and reliable brand.
Powered by a 1000mAh battery with AI Battery Optimization, the Ace 3 Heera intelligently manages power consumption for all-day performance. The Super Battery Mode ensures users stay connected even when the battery is low. Additional features include Bluetooth support for wireless pairing, Auto Call Recording, Wireless FM Radio with recording functionality (no earphones needed), expandable storage up to 32GB via microSD card, and the King Talker voice assistant with English and Hindi support. The phone can store up to 200 contacts and allows personalization via ringtones and contact photos from the memory card.
itel offers a 1-year Counter Replacement offer for any manufacturing defect on the Ace 3 Heera. This launch reinforces itel’s commitment to delivering affordable, reliable, and user-friendly technology to the masses.
About itel India
Established over 16 years ago, itel is a reliable smart life brand for everyone. With the brand philosophy “Enjoy Better Life,” itel aims to provide budget-friendly consumer electronics to everyone. Present in more than 80 emerging markets globally, itel’s portfolio includes smartphones, feature phones, TVs, accessories, speakers, home appliances, and laptops.