IKEA has taken a bold step into the future of home furnishing with its AI-driven platform, IKEA Kreativ. By combining digital room scanning, 3D furniture previews, and personalized recommendations, the tool helps shoppers visualize and purchase furniture with confidence. The Ingka Group, IKEA’s largest retailer, introduced this innovative solution to make interior shopping more interactive and practical, available on both smartphones and computers.
Built on technology from Geomagical Labs, IKEA Kreativ allows users to recreate their rooms digitally, experiment with layouts, and see how products will look before buying. This reduces uncertainty and minimizes costly mistakes or unnecessary returns.
Key Features of IKEA Kreativ
Explore Products in 3D Interactive Showrooms
Users can browse over 50 showrooms in 3D, featuring a variety of furnished rooms and design concepts. They can move, spin, substitute, and rearrange products to see how different combinations work together, offering a realistic preview of potential purchases.
Digitally Create Your Room Design
The IKEA Kreativ Scene Scanner, integrated into the IKEA app, uses multiple photos to generate a realistic 3D copy of your room. With AI, you can remove existing furniture, insert new IKEA products, and test different design variations—all from your device.
Save, Share, and Purchase Anytime
Room designs are saved to your IKEA account in the cloud, allowing you to continue editing from anywhere. You can share designs with family or friends and add desired products directly to your shopping cart for seamless purchasing.
Billie: IKEA’s AI Shopping Assistant
Introduced in 2021, Billie is an AI-powered chatbot that handles common customer queries about products, deliveries, returns, and recommendations. It processes around 3.2 million queries and resolves over 47% of them autonomously, freeing human advisers to tackle more complex issues. This improves customer support efficiency and enhances the overall shopping experience.
Why This Matters
Buying furniture online can be tricky because it’s hard to know if something will suit your space. IKEA Kreativ addresses this by letting shoppers see furniture in their own rooms before buying, boosting confidence and reducing the chance of returns. The AI strategy focuses on making interior shopping more visual, interactive, and personalized.
The Bottom Line
IKEA’s AI-powered tools, including Kreativ and Billie, transform the home furnishing experience. By digitizing room planning, offering realistic 3D previews, and providing instant support, IKEA is setting a new standard for online furniture shopping.