Tag: Gen Z

  • How AI Is Reshaping Festive Shopping in India: Smart Search, Virtual Try-Ons, and Personalized Picks

    How AI Is Reshaping Festive Shopping in India: Smart Search, Virtual Try-Ons, and Personalized Picks

    Artificial intelligence is increasingly becoming a staple in the festive shopping journey in India, as consumers turn to smart search, virtual try-ons, and recommendation tools to guide their purchase decisions. A recent study by InMobi Advertising reveals that 80% of festive shoppers are interested in having an AI shopping assistant, with specific features gaining varying levels of traction across generations.

    Smart Search Emerges as the Top AI Feature

    According to the study, smart search suggestions are the most popular AI feature, attracting interest from 89% of respondents. Virtual product try-ons and “complete-the-look” suggestions follow closely, each capturing 81% of interest. AI-based recommendations are preferred by 75% of shoppers, while 73% show interest in voice search or chat assistants.

    The findings are based on an on-device consumer study conducted between August 7 and 11, covering 1,110 consumers across Android and iOS devices, spanning Tier 1 to Tier 4 cities and various age groups. The survey indicates that shoppers are not just looking for help finding products but also in narrowing down their choices.

    Virtual Try-Ons Drive Engagement

    Virtual try-on tools are gaining significant attention. The report notes that 79% of consumers are interested in personalized smart TV advertising that includes virtual try-on features. A case in point is fashion brand The Bear House, which reported that its AI-powered virtual try-on experience reduced website bounce rates by 50%, boosted add-to-carts by 2.5 times, and increased overall conversions by fivefold.

    Millennials vs. Gen Z: Divergent Interests in AI Recommendations

    When it comes to AI-based recommendations, generational differences become apparent. 82% of Millennials expressed interest in AI recommendations, compared to 71% of Gen Z. However, both groups show strong enthusiasm for smart search, with 90% of Millennials and 88% of Gen Z indicating they would use such suggestions.

    Interestingly, traditional shopping triggers remain influential across both demographics. Limited-time offers sway 66% of Millennials and 66% of Gen Z, while short-video ads engage 66% and 65%, respectively.

    Festive Shopping Moves Across Screens

    AI is just one component of a broader shift in how Indians shop during the festive season. The study reveals that 73% of shoppers make their final purchases online, with 58% researching and buying online, and another 15% researching in stores before purchasing online. Online reviews play a crucial role, with 75% consulting them before buying, while 53% rely on search engines and 47% on social or influencer content.

    For brands, the shopping path is becoming increasingly complex. Consumers may discover a product on social media, compare it through search, use an AI tool to evaluate it, and finally purchase online. This festive season, AI is becoming an integral step in that journey, rather than a standalone technology experience.

  • Age-Based Crypto Adoption: Which Generations Are Investing in Digital Assets?

    Age-Based Crypto Adoption: Which Generations Are Investing in Digital Assets?

    Cryptocurrency adoption varies significantly across age groups, with each generation approaching digital assets differently. Here’s a breakdown of how different demographics are engaging with crypto.

    Gen Z (18–27)

    Young investors are drawn to cryptocurrency for its innovative potential, long-term growth prospects, and decentralized finance opportunities. They are early adopters of new blockchain technologies and platforms.

    Millennials (28–43)

    Millennials remain the largest group of crypto investors, using digital assets as a tool for wealth creation and portfolio diversification. They are comfortable with technology and seek alternatives to traditional investments.

    Gen X (44–59)

    Gen X investors are increasingly viewing Bitcoin and major cryptocurrencies as alternative investment assets. They tend to be more cautious but recognize the potential for long-term value.

    Baby Boomers (60–78)

    Older investors are cautiously entering the crypto space through ETFs and regulated investment platforms. They prefer lower-risk exposure to digital assets.

    Institutional Investors

    Professional fund managers continue to increase their crypto exposure through regulated financial products, signaling growing mainstream acceptance.

    High-Net-Worth Individuals

    Wealthy investors are allocating portions of their portfolios to Bitcoin and blockchain-based assets as a hedge and diversification strategy.

    Retail Investors

    Easy-to-use exchanges and mobile apps have made crypto investing more accessible than ever, attracting a broad range of individual investors.

    Emerging Markets

    Younger populations in developing countries increasingly use crypto for payments and financial access, bypassing traditional banking infrastructure.

  • How a Process-Oriented Approach Links Recruitment and Retention for Sustainable Manpower Development

    How a Process-Oriented Approach Links Recruitment and Retention for Sustainable Manpower Development

    In today’s competitive talent landscape, organizations often treat recruitment and retention as separate functions. But according to Lakshmikanth Subramaniam, an experienced people-management professional, the two are deeply interconnected. His career has focused on creating work environments where employees feel valued, responsible, and connected, leading to long-term contribution and stability.

    The Philosophy Behind Low Attrition

    Subramaniam’s approach is rooted in the belief that employees are an organization’s greatest strength. Over the years, he has maintained an employee retention ratio of less than 8% within his teams — a remarkable figure in a fluid job market. He attributes this to a culture where individuals feel personally and professionally tied to the organization. Rather than seeing recruitment as a one-time event, he treats it as a retention tool, ensuring continuity and alignment with organizational goals.

    Measurable Impact on Team Performance

    His human-centric methods have directly improved team stability and productivity. In many roles, his teams grew 15–20% larger than comparable teams, and achieved nearly 30% higher output. These results stem from genuine relationship-building, motivation, and thoughtful engagement — not just processes.

    Adapting to a Changing Workforce

    Subramaniam acknowledges the challenges of today’s job market, especially with Gen-Z employees who prioritize flexibility, recognition, and meaningful work. To address this, he introduced self-centric evaluation processes that help employees see how their productivity links to team outcomes. Personal accountability, combined with careful observation and timely guidance, has been key to overcoming retention challenges.

    The Future of Human Resource Development

    Looking ahead, Subramaniam emphasizes balancing technological advancement with human connection. While AI can streamline processes and reduce costs, it cannot replace the authenticity of human interactions. Organizations that treat recruitment and retention with equal seriousness will be better positioned for long-term success, creating workplaces that are both productive and humane.

    Through his steady track record and people-first approach, Lakshmikanth Subramaniam provides a template for connecting recruitment with retention. His work shows that when employees are treated as essential contributors rather than replaceable inputs, organizations gain stability, trust, and loyalty — essential ingredients for achieving strategic objectives.