Amazon has officially launched Alexa+ in India, offering free Early Access to a limited number of users. The new AI-powered assistant is available on eligible Echo speakers, smart displays, Fire TV devices, and the Alexa app, with browser access planned. Alexa+ understands English, Hindi, and Hinglish, and Amazon intends to add more Indian languages over time.
Prime members will continue to receive Alexa+ at no extra charge after the Early Access period ends. For other users, a paid plan costing Rs. 2,000 per month will be required. Teena Sidana, Country Manager for Alexa at Amazon India, stated, “Indian households are multi-generational, multilingual, and beautifully complex. Alexa+ was designed for that complexity.” She added, “India is home to one of the most diverse set of customers in world, and we’re excited for them to experience how much smarter, personalized, and more intuitive Alexa+ has become.”
Key Features of Alexa+ in India
Alexa+ is built for natural, flowing conversations. Users no longer need to say “Alexa” before every command. The assistant seamlessly switches between English and Hindi within the same interaction. It also recognizes common Indian phrases and terms like “dhai baje” and “ek paav”.
Core capabilities include:
- Smart home device control (compatible with Atomberg, Qubo, Dreame, Wipro, and more)
- Shopping lists and Amazon order tracking
- Product comparisons
- Integration with Spotify, Apple Music, JioSaavn, Prime Video, and Netflix
- Upcoming integrations with Swiggy, EazyDiner, and MakeMyTrip
Language Support: A Game-Changer for Indian Users
Language is a major differentiator for Alexa+ in India. The assistant understands mixed Hindi and English (Hinglish) and is designed to handle the multilingual, multi-generational nature of Indian households. Amazon plans to expand support to additional Indian languages in future updates.
Pricing and Availability
During Early Access, a limited number of users can try Alexa+ for free on eligible devices. Prime members will retain free access after the trial. Non-Prime users will need to subscribe at Rs. 2,000 per month. The wider rollout is scheduled to begin later.