Walt Disney has officially raised subscription rates for Disney+ and Hulu in the United States, with the new pricing taking effect on September 23, 2026. The company increased most plans by at least $0.50, but the biggest jump is on ad-free tiers, which are now $2.50 more per month.
The revised rate structure is clearly designed to steer subscribers toward combined Disney+ and Hulu bundles. A standalone ad-free subscription now costs $21.49 per month, while the ad-free bundle is only $21.99 — making the bundle the more attractive option for users who want both services.
New Disney+ and Hulu pricing at a glance
| Plan | New Monthly Price |
|---|---|
| Disney+ ad-supported | $12.49 |
| Hulu ad-supported | $12.49 |
| Disney+ ad-free | $21.49 |
| Hulu ad-free | $21.49 |
| Disney+ and Hulu ad-supported bundle | $12.99 |
| Disney+ and Hulu ad-free bundle | $21.99 |
Paying separately for both ad-free services now costs a total of $42.98 each month. That is nearly twice the $21.99 monthly price of the ad-free bundle. The ad-supported bundle remains unchanged at $12.99, reinforcing Disney’s push toward its combined streaming offering.
ESPN-inclusive bundles also cost more
Selected packages featuring ESPN saw increases as well. The Disney+, Hulu and ESPN Select ad-supported bundle is now $21.99 per month, while the premium ad-free version rose from $29.99 to $32.99. Disney left the ESPN Unlimited bundles untouched at $35.99 and $44.99 per month.
Why prices keep climbing
This marks the fourth consecutive year of price increases across Disney’s streaming services, following a similar round of hikes in 2025. The move is also part of a wider industry pattern; according to TechCrunch, Apple TV+ and Peacock both raised their prices in August.
Disney is simultaneously working to deepen platform integration and create a more unified Disney+ experience that brings Hulu content closer together. The company reported an 11% increase in combined Disney+ and Hulu entertainment streaming revenue in its latest quarter.
Who is affected
New subscribers will pay the updated rates immediately, while existing subscribers will see the new prices on their next billing cycle. The changes apply to U.S. subscriptions only and do not directly affect Indian users. Viewers in India should check local options such as JioHotstar for applicable streaming rates.