Tag: media AI

  • Brahma AI Secures $150M to Scale Enterprise AI Across Media, Sports, and Healthcare

    Brahma AI Secures $150M to Scale Enterprise AI Across Media, Sports, and Healthcare

    Brahma AI, the artificial intelligence company backed by Prime Focus, has raised USD 150 million in new funding to accelerate the expansion of its enterprise AI platform into media, sports, healthcare, and advertising. The round was led by Multiples Alternate Asset Management, which contributed USD 100 million, and values Brahma AI at approximately USD 2 billion.

    Prime Focus announced the funding on September 23, reinforcing its strategy of building Brahma AI as a standalone business while retaining a significant economic stake in the company.

    Expanding beyond entertainment

    Brahma AI’s platform helps large organizations manage content, produce visual assets, and deploy AI-powered tools for digital humans, voice, and multilingual workflows. The company already serves clients including Warner Bros., the NBA, and Mayo Clinic, and works with partners such as Google, Hakuhodo, and DNEG.

    According to Brahma AI’s founder and CEO, the new capital will support aggressive product development and global growth: “We are shortly launching interactive digital humans, we are building Brahma to be model agnostic, and we are taking our technology into entirely new use cases across sports, healthcare and advertising. We now have the firepower to invest aggressively in all of this, build out our presence in the Bay Area and significantly expand our global go-to-market organization.”

    Built on Prime Focus and DNEG technology

    Brahma AI’s technology was not built from scratch. It draws on years of work from the Prime Focus and DNEG ecosystem, including visual effects, content tools, and AI capabilities. The company also gained technology through its 2025 merger with Metaphysic, a deal that valued Brahma at USD 1.43 billion at the time.

    With the new funding, Brahma AI is positioning itself as a major AI platform player, moving beyond film and visual effects into industries where visual and digital content creation is rapidly growing. Prime Focus gains a new avenue to monetize its technology assets while maintaining exposure to the AI market’s upside.

  • Key Sectors Fueling AI Investment: Where the Billions Are Going

    Key Sectors Fueling AI Investment: Where the Billions Are Going

    Artificial intelligence is reshaping industries worldwide, with billions of dollars flowing into transformative applications. Here’s a breakdown of the top sectors leading AI investment and how they are leveraging the technology.

    Healthcare

    AI is revolutionizing healthcare through advanced diagnostics, accelerated drug discovery, enhanced medical imaging, and personalized treatment plans. These innovations improve patient outcomes and operational efficiency.

    Banking & Finance

    Financial institutions deploy AI for fraud detection, customer service automation, credit scoring, and algorithmic trading. These tools boost security, streamline operations, and enable data-driven decisions.

    Manufacturing

    Factories adopt AI for predictive maintenance, automation, and quality control. This reduces downtime, increases production speed, and ensures consistent product quality.

    Retail

    Retailers use AI to personalize shopping experiences, optimize inventory management, and forecast demand. This leads to higher customer satisfaction and reduced waste.

    Automotive

    The automotive industry invests heavily in AI for autonomous driving, advanced safety systems, and smart manufacturing processes. These technologies promise safer roads and more efficient production.

    Technology

    Tech giants continue to pour billions into generative AI, cloud infrastructure, and machine learning research. These investments drive innovation across all sectors.

    Media & Entertainment

    Studios leverage AI for content creation, recommendation engines, and production workflows. This enables personalized viewer experiences and efficient content production.

    Logistics

    AI improves delivery route optimization, warehouse automation, and supply chain forecasting. These advancements reduce costs and enhance reliability in global logistics.