Tag: original content

  • Netflix Acquires Ben Affleck’s AI Startup InterPositive for $587 Million to Boost Original Content Production

    Netflix Acquires Ben Affleck’s AI Startup InterPositive for $587 Million to Boost Original Content Production

    Netflix is making another big bet on artificial intelligence by agreeing to buy InterPositive, the AI filmmaking startup co-founded by Ben Affleck. The acquisition news came to light initially in March 2026.

    According to the latest reports found in a regulatory filing, the deal is worth around $587 million, and they paid this amount in cash as part of the acquisition. If the acquisition successfully happens, it will be Netflix’s biggest investment in AI tools for film and TV production.

    When the news first surfaced, Ben Affleck mentioned that the deal aims to ‘protect the power of human creativity.’ He added, “InterPublic’s AI tools help filmmakers improve their footage in post-production, particularly with real-world production challenges such as missing shots, background replacements or incorrect lighting.”

    Netflix also announced that the entire InterPositive team will join the company, with Affleck as a senior advisor. While Netflix has not shared exactly when the technology will be used, the company believes AI can help creators work faster without replacing them.

    The move comes as streaming companies continue to spend billions on original content every year. Finding ways to streamline production has become just as important as creating new shows. InterPositive’s technology could help Netflix release more original movies and series each year. If parts of the production process take less time, creative teams may be able to work on more projects over the same period.

    Netflix has not announced any immediate changes to its production process. However, this deal shows that the company believes AI will play a bigger role in creating future Netflix Originals.

  • X Launches Built-in Video Editor for iPhone to Encourage Original Content

    X Launches Built-in Video Editor for iPhone to Encourage Original Content

    X has introduced a new built-in video editor for iPhone users, designed to help creators produce original videos without leaving the app. The feature aims to reduce reposted content, enhance creator tools, and strengthen X’s position against competitors like TikTok, YouTube, and Instagram.

    The video editor is now available on iOS, with an Android version expected in the future. It includes basic editing tools such as trimming, adding captions, customizing caption styles, and a green screen option that lets users use a photo from their phone or a post on X as the background. These tools are integrated directly into the app for seamless video creation and posting.

    Video content has become a significant part of user engagement on X, with many popular clips being reposted from other accounts. By making it easier to create original videos within the app, X hopes to shift the focus from reposts to fresh, self-made content. The company wants original creators to receive more attention and value for their work.

    Nikita Bier, Head of Product at X, stated that the company plans to add more features to the video editor over the coming weeks. He noted that many large posts from prominent creators are often copied from others, and X aims to change this habit by providing better tools for original content creation. The update is part of a broader strategy to build a stronger creator platform, similar to TikTok, YouTube, and Instagram.

    This new video editor is a small update but could have a significant impact over time. It demonstrates X’s commitment to original content and reducing reposts, potentially encouraging more users to create and share videos directly on the platform.