Sony has officially kicked off a major marketing campaign for Grand Theft Auto VI as pre-orders for the highly anticipated game go live on PlayStation 5 and Xbox Series X|S. The console maker is positioning the PS5 as the premier platform for Rockstar Games’ biggest release, emphasizing its hardware capabilities ahead of the game’s November launch.
As pre-orders opened on digital storefronts, Sony rolled out promotional materials stating that GTA 6 will ‘play best’ on the PlayStation 5. The campaign is being featured across the PlayStation Store, social media channels, and other marketing assets, underscoring Sony’s long-standing partnership with Rockstar Games.
This marketing push follows Rockstar’s confirmation that GTA 6 pre-orders would begin on June 25, marking the start of a broader promotional cycle for one of the most anticipated games in recent years.
Sony’s aggressive push comes as PlayStation and Xbox compete head-to-head for players before GTA 6 finally drops. Although the game is set to launch on both current-gen consoles, Sony appears to be aiming for a stronger reinforcement of the PlayStation ecosystem, tying the experience more closely to the PS5.
Sony has confirmed that GTA 6 will support the PS5 Pro. However, the company has not yet revealed any specific performance enhancements or graphical improvements for the game.
Rockstar Games has announced that GTA VI is set to launch on November 19, 2026, for PlayStation 5 and Xbox Series X|S. The company has also revealed the release date, the official cover image, and has started pre-orders on several digital platforms.
With pre-orders already live and Sony kicking off its promotional pushes, the countdown for one of the most-awaited games has begun. Some industry insiders even expect GTA VI to lead among console games well before the official release.