Snapchat India and Qoruz have announced a strategic partnership aimed at helping brands discover, evaluate, and identify relevant creators on Snapchat using Qoruz’s advanced creator intelligence and data capabilities. The collaboration addresses the growing need for brands to move beyond simple reach and follower counts when selecting creators for campaigns.
As India’s creator economy matures, brands are seeking deeper insights into creators’ audiences and the authenticity they bring to marketing efforts. Snapchat has become a key platform for reaching young audiences through creators who foster genuine, less promotional connections with their communities. Snapchat creators understand the platform natively, enabling them to produce ad assets that feel authentic and perform effectively.
Praanesh Bhuvaneswar, Co-Founder and CEO of Qoruz, stated: “We’ve watched creator discovery move past reach for a while now—brands want to know who a creator actually speaks to, not just how many people are watching. Snapchat’s creator ecosystem in India has grown fast, and pairing it with this kind of intelligence felt like a natural next step. It’s a space we think is going to matter a lot more over the next few years, and we wanted to be early to it.”
Saibal Das Mahapatra, Ecosystem Partnerships- India at Snapchat, added: “Creators play an increasingly important role in how people discover brands, products, and ideas. Snapchat is home to a growing community of authentic creators who connect with their audiences in unique ways. Our partnership with Qoruz will make it easier for brands to discover and explore creators on Snapchat while bringing greater intelligence to how they identify the right partners for their campaigns.”
Through this partnership, Qoruz has integrated Snapchat’s Public Profile APIs into its platform, allowing brands to explore Snapchat’s creator ecosystem alongside other major social platforms already tracked by Qoruz. This integration enables more informed decisions when selecting creator partners for campaigns.
As brand investments in creator marketing continue to rise in India, the gap between a creator’s follower count and actual campaign relevance has become a critical challenge. This partnership aims to close that gap on Snapchat by providing data-driven insights for smarter creator selection.