Cricket legend Sachin Tendulkar has announced a multi-year partnership with OpenAI, aiming to encourage more Indians to incorporate ChatGPT into their everyday lives. The former Indian captain shared the news on X (formerly Twitter), writing: “We have some interesting things coming up, and I can’t wait to share them with you.”
Tendulkar, known for his curiosity and love of learning, explained how ChatGPT has fueled that habit. In his announcement, he noted that one question often leads to another, and ChatGPT has encouraged that exploration. He also revealed a relatable use case: he planned his last family trip using the AI assistant.
“Discovering what else I can do with ChatGPT, sharing what I find useful, and encouraging more people to give it a try with something they care about.” — Sachin Tendulkar
OpenAI Expands Its India Push
The partnership arrives as OpenAI increases its focus on India. The company reports that more than 10 crore (100 million) people in India use ChatGPT every week. OpenAI has also outlined plans around AI infrastructure, business adoption, and worker training in the country, signaling a long-term commitment to one of the world’s fastest-growing AI markets.
A Familiar Face for Everyday AI
Tendulkar gives OpenAI a powerful way to reach beyond the typical technology audience. By using ChatGPT for something as simple as planning a family vacation, he demonstrates that AI tools are accessible to everyone — not just engineers or tech enthusiasts.
For OpenAI, the collaboration is about more than driving initial sign-ups. The real goal is building a lasting daily habit among Indian users. A trusted, familiar figure like Tendulkar can help transform AI from a passing curiosity into a routine tool, supporting OpenAI’s broader efforts to solidify its user base in India.
As AI becomes easier to use, the next challenge is no longer whether people will try it, but how often they will return to it. With Tendulkar on board, OpenAI is betting that everyday use cases like travel planning, learning, and quick information searches will make ChatGPT a natural part of daily life.