Amazon Prime Day 2026 is set to run from July 4 to July 6, offering Prime members a full 72 hours of discounts across smartphones, electronics, fashion, home appliances, and everyday essentials. This year also marks ten years of Prime in India, and Amazon is celebrating with a dedicated set of 10th Anniversary Deals covering over 15,000 products and 300 brands.
New members can join Prime at Rs. 999 per year—a flat Rs. 500 off the standard annual plan. Existing members get instant bank discounts of up to 10% on SBI and Axis Bank cards, while Amazon Pay ICICI Bank credit card holders earn unlimited 5% cashback.
Smartphones and New Launches
Smartphones are a major focus this year. The Samsung Galaxy S25 Ultra is available at Rs. 84,999—a Rs. 15,000 discount with 9-month No Cost EMI—and the OnePlus 13 starts at Rs. 49,999. New launches include the Samsung Galaxy M47 and the OnePlus N6, both designed for Indian consumers. Buyers can also avail exchange offers worth up to Rs. 66,000 and up to 12 months of No Cost EMI across the smartphone category.
Electronics, TVs, and Laptops
Discounts go up to 80% on accessories, wearables, and headphones, and up to 75% on cameras. Laptops and tablets are available at up to 40% off, with deals on Dell and other leading brands. Smart TVs from Samsung, Sony, and LG carry discounts up to 65%, while projectors go up to 70% off.
Fashion, Beauty, and Home
Fashion deals include a minimum 65% off on tops, T-shirts, and jeans, and at least 50% off on sports shoes and sneakers. Beauty and skincare essentials from L’Oreal, Lakmé, and Korean brands see discounts of 30% to 60%. Home appliances are available at up to 65% off, covering washing machines, refrigerators, air conditioners, and dishwashers from brands like LG, Samsung, and Bosch. Air conditioners start at Rs. 20,490 and microwaves from leading brands start at Rs. 4,990.
AI-Powered Shopping and Fast Delivery
Amazon’s AI tools, including Rufus and Lens AI, are integrated into the shopping experience to help users compare products, read reviews, and search visually. Amazon Now will also deliver groceries and essentials within minutes to eligible pin codes during the sale.