X has introduced a new built-in video editor for iPhone users, designed to help creators produce original videos without leaving the app. The feature aims to reduce reposted content, enhance creator tools, and strengthen X’s position against competitors like TikTok, YouTube, and Instagram.
The video editor is now available on iOS, with an Android version expected in the future. It includes basic editing tools such as trimming, adding captions, customizing caption styles, and a green screen option that lets users use a photo from their phone or a post on X as the background. These tools are integrated directly into the app for seamless video creation and posting.
Video content has become a significant part of user engagement on X, with many popular clips being reposted from other accounts. By making it easier to create original videos within the app, X hopes to shift the focus from reposts to fresh, self-made content. The company wants original creators to receive more attention and value for their work.
Nikita Bier, Head of Product at X, stated that the company plans to add more features to the video editor over the coming weeks. He noted that many large posts from prominent creators are often copied from others, and X aims to change this habit by providing better tools for original content creation. The update is part of a broader strategy to build a stronger creator platform, similar to TikTok, YouTube, and Instagram.
This new video editor is a small update but could have a significant impact over time. It demonstrates X’s commitment to original content and reducing reposts, potentially encouraging more users to create and share videos directly on the platform.