Tag: Zepto

  • iPhone 18 Pro Hits Quick Commerce: Blinkit, Zepto, and Instamart Now Deliver Apple’s Latest Flagship in Minutes

    iPhone 18 Pro Hits Quick Commerce: Blinkit, Zepto, and Instamart Now Deliver Apple’s Latest Flagship in Minutes

    Apple’s iPhone 18 Pro and iPhone 18 Pro Max are now available on quick-commerce platforms in India, giving buyers a faster alternative to queuing at physical stores. Zepto, Blinkit, and Swiggy Instamart have started offering the premium handsets in select cities, marking a significant shift for the quick-commerce sector as it moves from daily essentials to high-end electronics.

    The iPhone 18 Pro starts at ₹1,64,900 for the 256GB model, while the Pro Max begins at ₹1,79,900 for the same storage. At the top end, the 2TB versions cost ₹3,14,900 and ₹3,29,900 respectively. The phones went on sale in India on September 18.

    Zepto is delivering the new iPhones in Delhi NCR, Mumbai, Bengaluru, and Chennai. Blinkit offers coverage across Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur, and Lucknow. Swiggy Instamart also stocks the Pro models, with availability and delivery times varying by location. The platforms are offering storage variants from 256GB to 2TB, subject to stock.

    The partnership underscores how quick-commerce apps—originally built for groceries and household items—are increasingly catering to high-value purchases. Instead of waiting in line at an Apple Store, customers in supported areas can now order the latest iPhone from their phones and receive it within minutes.

    Quick commerce is unlikely to make traditional retail obsolete overnight. Apple Stores and authorized retailers still provide product demos, trade-in offers, and customer support. However, the iPhone 18 Pro launch highlights a new sales channel for premium brands during peak demand periods. Retailers leveraging quick-commerce platforms can reach customers who prioritize speed over the in-store experience.

    This move also reflects a broader trend: as consumers grow accustomed to instant gratification, even expensive gadgets are entering the quick-commerce ecosystem. The iPhone 18 Pro’s availability on Blinkit, Zepto, and Instamart could pave the way for more luxury electronics to follow suit.

  • Flipkart Minutes Launches Standalone App for 10-Minute Delivery Across 250+ Categories

    Flipkart Minutes Launches Standalone App for 10-Minute Delivery Across 250+ Categories

    Flipkart has officially launched its standalone Flipkart Minutes app in India, intensifying the race for quick-commerce dominance. The Android app, rolled out on September 9, promises 10-minute deliveries across groceries, electronics, gadgets, and daily essentials.

    A New Identity for Flipkart Minutes

    The launch gives Flipkart Minutes a separate identity as competition heats up in India’s fast-delivery market. With the standalone app, Flipkart aims to attract urgent shoppers through faster access, a broader product range, and targeted offers and discounts.

    The app is currently listed on the Google Play Store for Android devices. The listing, updated September 8, shows the app occupies around 20MB. Previously, the service operated as a dedicated section inside the main Flipkart shopping app. The standalone app is expected to boost visibility around quick purchases.

    What Can Shoppers Buy?

    Flipkart Minutes covers a wide range of products, including:

    • Fresh fruits and vegetables
    • Groceries and dairy products
    • Breakfast items, snacks, and beverages
    • Home supplies and cleaning products
    • Gifts and festive essentials
    • Flowers and chocolates
    • Headphones, Bluetooth earphones, smartwatches, and LED lights

    The app description promises “everything you need & want in just 10 minutes,” while highlighting deals and discounts across its expanding catalogue.

    Expanding Fulfilment Network

    The standalone launch follows rapid expansion of the Flipkart Minutes fulfilment network. Flipkart now operates more than 1,000 micro-fulfilment centres across over 130 cities and 8,000 PIN codes. The service has also grown beyond basic groceries to cover more than 250 categories.

    Flipkart reported fivefold order growth over the previous year, with smaller cities gaining significant momentum. This expanded footprint gives Flipkart a stronger base to challenge established quick-commerce leaders such as Blinkit, Zepto, and Swiggy Instamart.

    Competing Beyond Speed

    The competitive fight now extends beyond delivery speed and grocery availability. Electronics and higher-value products could give Flipkart Minutes another route toward larger customer baskets. Recent industry data also shows Minutes narrowing the order-value gap with Blinkit. Excluding mobile phones, Minutes reportedly records a net order value of Rs. 500 to Rs. 530.

    The standalone app marks more than a branding change for Flipkart Minutes. It signals a sharper push to make quick commerce a major part of Flipkart’s growth strategy. The next phase could depend on store density, delivery reliability, and adoption across smaller Indian cities.

  • Zepto IPO Faces Investor Resistance Over Aggressive Valuation

    Zepto IPO Faces Investor Resistance Over Aggressive Valuation

    Zepto is encountering fresh resistance from institutional investors as it prepares for its highly-anticipated initial public offering. While the company has already lowered its valuation expectations from last year’s peak, several domestic mutual funds remain unconvinced. They argue that the proposed pricing still fails to reflect the company’s business profile and long-term profitability prospects. The disagreement could complicate the timeline of India’s most closely-watched startup listings.

    Institutional Investors Seek Steeper Valuation Cut

    According to reports, Zepto previously achieved a private market valuation of around $7 billion, but has since reduced its IPO expectations to approximately $4 billion – $5 billion. Even at those levels, several institutional investors believe the valuation remains aggressive under prevailing market conditions.

    Fund managers are reportedly seeking a further 30%-40% reduction in valuation before committing capital. Their cautious stance reflects a broader shift in India’s IPO market, where investors are placing greater emphasis on profitability, sustainable growth and realistic pricing rather than rapid revenue expansion alone.

    Business Model Under Scrutiny

    A major issue investors pointed out is that Zepto has a fairly limited business model. Unlike its listed peers like Swiggy and Eternal (Blinkit), the company continues to focus on fast commerce and does not have any sizable food delivery service.

    Market players believe that the lack of another high-traffic vertical makes it difficult for Zepto to have valuations at par with those of its peers. Another factor behind the hesitation is the poor performance various new-age technology firms show post-listing.

    Company Continues Preparations for IPO

    Zepto has already submitted updated draft documents with the Securities and Exchange Board of India (SEBI) and is expected to raise more than Rs. 8,000 crore through a combination of fresh equity issuance and an Offer for Sale. The funds are expected to support expansion of its dark-store network and business growth initiatives.

    Reports also suggest that the company has intensified discussions with high-net-worth individuals, family offices and institutional investors to strengthen demand ahead of the issue. However, bankers may first need to bridge the gap between Zepto’s pricing expectations and investors’ valuation benchmarks.

    IPO Timeline Hinges on Investor Consensus

    India’s stock market appears alive, with several firms looking to raise capital from investors in the next few months. Zepto’s IPO filing shows how institutional investors are becoming more significant for deciding a company’s valuation. Although high-growth tech companies are in demand, markets are less willing to pay a premium price without assurance of their profitability. As negotiations are ongoing, the final price and issue will be determined by whether Zepto gains investors’ support.

  • Blinkit Surpasses 55 Million Weekly Active Users, Extending Lead Over Zepto in Quick Commerce

    Blinkit Surpasses 55 Million Weekly Active Users, Extending Lead Over Zepto in Quick Commerce

    Blinkit has strengthened its grip on India’s quick commerce market after adding 2.7 million weekly active users, pushing its total user base to a record 55.2 million, according to new data from CLSA. The Eterntal-owned platform now holds a commanding lead over competitors Zepto and Swiggy Instamart, signaling a shift from rapid expansion to sustainable growth and customer retention.

    The latest figures indicate that Blinkit’s user growth momentum remains robust. Over the past four weeks, the platform posted an average weekly active user growth rate of 13%, compared to 9% for Swiggy Instamart. BigBasket, DMart Ready, and JioMart also saw gains but from a smaller base, with JioMart showing faster percentage growth.

    Blinkit’s delivery network is also expanding. CLSA noted a rise in delivery partner downloads alongside customer growth, reflecting infrastructure ramp-up. The company now operates 2,243 dark stores — the largest network in India — and processed over 916 million orders during fiscal year 2026. For perspective, Zepto handled roughly 640 million orders, while Swiggy Instamart managed about 412 million orders in the same period.

    Financially, Blinkit parent Eterntal remains the only major quick commerce player reporting positive earnings per share. Smaller operating losses compared to rivals have strengthened Blinkit’s position as the industry increasingly emphasizes profitability alongside expansion.

    Competitors are not standing still. Zepto continues to attract premium urban customers with faster deliveries and higher average order values, while Swiggy Instamart maintains a strong presence in South India by leveraging Swiggy’s large food delivery customer base and competitive commission structures.

    Overall, the quick commerce race has entered a new phase where user base and sustainable growth matter more than sheer expansion. Blinkit’s steady gains highlight its ability to retain customers and scale efficiently, setting a benchmark for the sector.

  • Zepto’s Best-Selling Products in 2026: Key Categories and Opportunities for Quick-Commerce Sellers

    Zepto’s Best-Selling Products in 2026: Key Categories and Opportunities for Quick-Commerce Sellers

    In today’s fast-paced world, quick commerce has become a key part of everyday life. From Instamart to Zepto, several instant service providers are reshaping how consumers shop. India’s quick-commerce market continues to expand, and Zepto remains a leading platform driving this shift. Consumers now rely on instant delivery for everything from groceries to personal care essentials, creating new opportunities for sellers.

    Top Products on Zepto in 2026: Popular Categories

    Understanding consumer trends on Zepto can help D2C brands, grocers, retail stores, and entrepreneurs identify hot-selling product categories, plan inventories, and offer products that attract repeat purchases. Below are the best-selling product categories on Zepto in 2026.

    Fresh Fruits & Vegetables

    Fresh fruits and vegetables continue to be among the most popular products as consumers prefer having fresh produce delivered daily. Professionals, families, and seniors choose Zepto for the convenience of deliveries rather than going to the market themselves. Seasonal fruits, greens, and cooked vegetables show constant popularity, offering high inventory turnover.

    Dairy Products

    Milk, curd, butter, paneer, cheese, and yogurt are daily essentials purchased frequently. Since they require regular replenishment, dairy items generate many orders weekly. Students, working people, and families value fast deliveries, making dairy products among the most reliable and profitable quick-commerce items.

    Snacks & Namkeen

    Products such as chips, biscuits, namkeen, chocolates, cookies, and healthy snack packages continue to appeal to buyers. Evening snacking, work breaks, and weekend parties drive constant sales. Companies selling regional snacks and premium packaged food benefit from rising consumer interest, making snacks one of the most trending categories on Zepto.

    Instant Noodles & Ready-to-Eat Meals

    Busier lifestyles have increased consumption of instant noodles, pasta, frozen parathas, soup packets, and pre-cooked meals. Students, young adults, and singles often buy these items for easy cooking. With long shelf life and consistent demand, these products are top sellers on Zepto.

    Soft Drinks & Energy Drinks

    Carbonated beverages, fruit juices, packaged water, sports drinks, and energy drinks see consistent sales year-round, with seasonal spikes during summer, tournaments, and festivals. Buyers often include drinks with food orders, increasing basket value and helping sellers achieve healthy sales across many brands.

    Ice Cream & Frozen Food

    The popularity of ice creams, frozen treats, fries, nuggets, and frozen desserts has risen significantly. Instant delivery ensures products arrive in perfect condition. Working households prefer frozen foods for quick and convenient meal options.

    Personal Care & Hygiene Products

    Toothpaste, soaps, shampoos, deodorants, skincare products, sanitary pads, and grooming items enjoy high demand. Buyers often use Zepto to replenish stocks instead of visiting supermarkets, making this category among the most dependable best-sellers.

    Baby Care Essentials

    Parents frequently order diapers, wipes, baby food, lotions, and other infant care products, often urgently. Quick delivery is a major advantage in emergencies. With increasing reliance on quick commerce among young families, baby care generates steady sales and loyal customers.

    Cleaning & Household Supplies

    Household cleaning agents, detergents, dishwashing liquid, floor cleaners, garbage bags, tissues, and disinfectants always see demand. These items generate sales year-round. Bulk buying and reordering make this category lucrative for quick-commerce sellers.

    Pet Food & Pet Care Products

    The growing popularity of pets in India has boosted demand for pet food, treats, litter, grooming products, and other pet care items. Pet owners value the convenience of quick delivery when they unexpectedly run out of supplies.

    Best-Selling Products in Zepto: An Overview

    Quick commerce platforms have grown significantly. Consumer trends on Zepto are influenced by data, efficiency, and speed. From a retail analytics perspective, sellers need to use tools such as demand forecasting, real-time inventory management, SKU-level analytics, and consumer purchase history to identify the best products.

    Understanding buying patterns, repeat purchase cycles, and location-specific demand can improve assortment planning and pricing decisions. As quick commerce becomes increasingly data-driven, businesses that combine fast-moving products with analytics-led inventory management and personalized merchandising will be better positioned to improve conversions, retain customers, and scale profitably.

    FAQs

    1. What are the best-selling products on Zepto in 2026?

    Fresh fruits, vegetables, dairy products, snacks, ready-to-eat meals, beverages, frozen foods, personal care items, baby products, cleaning supplies, and pet care products consistently rank among Zepto’s best sellers.

    2. Why do grocery products perform well on Zepto?

    Grocery products are daily essentials with high purchase frequency. Customers value instant delivery for urgent needs, resulting in repeat orders, predictable demand, and strong inventory turnover throughout the year.

    3. Which product category offers the highest repeat purchases?

    Dairy products, fresh produce, personal care essentials, and household cleaning supplies generate the highest repeat purchases because consumers regularly replenish these items as part of everyday household shopping.

    4. How can sellers improve sales on Zepto?

    Sellers should maintain product availability, monitor demand trends, optimize inventory, use competitive pricing, and analyze customer purchasing patterns to improve visibility, conversions, and long-term sales performance on Zepto.

    5. Is Zepto suitable for D2C brands entering quick commerce?

    Yes. Zepto offers D2C brands access to urban consumers seeking instant delivery. Success depends on stocking fast-moving products, maintaining reliable supply, and leveraging data-driven demand forecasting and merchandising.