Tag: Blinkit

  • iPhone 18 Pro Hits Quick Commerce: Blinkit, Zepto, and Instamart Now Deliver Apple’s Latest Flagship in Minutes

    iPhone 18 Pro Hits Quick Commerce: Blinkit, Zepto, and Instamart Now Deliver Apple’s Latest Flagship in Minutes

    Apple’s iPhone 18 Pro and iPhone 18 Pro Max are now available on quick-commerce platforms in India, giving buyers a faster alternative to queuing at physical stores. Zepto, Blinkit, and Swiggy Instamart have started offering the premium handsets in select cities, marking a significant shift for the quick-commerce sector as it moves from daily essentials to high-end electronics.

    The iPhone 18 Pro starts at ₹1,64,900 for the 256GB model, while the Pro Max begins at ₹1,79,900 for the same storage. At the top end, the 2TB versions cost ₹3,14,900 and ₹3,29,900 respectively. The phones went on sale in India on September 18.

    Zepto is delivering the new iPhones in Delhi NCR, Mumbai, Bengaluru, and Chennai. Blinkit offers coverage across Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur, and Lucknow. Swiggy Instamart also stocks the Pro models, with availability and delivery times varying by location. The platforms are offering storage variants from 256GB to 2TB, subject to stock.

    The partnership underscores how quick-commerce apps—originally built for groceries and household items—are increasingly catering to high-value purchases. Instead of waiting in line at an Apple Store, customers in supported areas can now order the latest iPhone from their phones and receive it within minutes.

    Quick commerce is unlikely to make traditional retail obsolete overnight. Apple Stores and authorized retailers still provide product demos, trade-in offers, and customer support. However, the iPhone 18 Pro launch highlights a new sales channel for premium brands during peak demand periods. Retailers leveraging quick-commerce platforms can reach customers who prioritize speed over the in-store experience.

    This move also reflects a broader trend: as consumers grow accustomed to instant gratification, even expensive gadgets are entering the quick-commerce ecosystem. The iPhone 18 Pro’s availability on Blinkit, Zepto, and Instamart could pave the way for more luxury electronics to follow suit.

  • Flipkart Minutes Launches Standalone App for 10-Minute Delivery Across 250+ Categories

    Flipkart Minutes Launches Standalone App for 10-Minute Delivery Across 250+ Categories

    Flipkart has officially launched its standalone Flipkart Minutes app in India, intensifying the race for quick-commerce dominance. The Android app, rolled out on September 9, promises 10-minute deliveries across groceries, electronics, gadgets, and daily essentials.

    A New Identity for Flipkart Minutes

    The launch gives Flipkart Minutes a separate identity as competition heats up in India’s fast-delivery market. With the standalone app, Flipkart aims to attract urgent shoppers through faster access, a broader product range, and targeted offers and discounts.

    The app is currently listed on the Google Play Store for Android devices. The listing, updated September 8, shows the app occupies around 20MB. Previously, the service operated as a dedicated section inside the main Flipkart shopping app. The standalone app is expected to boost visibility around quick purchases.

    What Can Shoppers Buy?

    Flipkart Minutes covers a wide range of products, including:

    • Fresh fruits and vegetables
    • Groceries and dairy products
    • Breakfast items, snacks, and beverages
    • Home supplies and cleaning products
    • Gifts and festive essentials
    • Flowers and chocolates
    • Headphones, Bluetooth earphones, smartwatches, and LED lights

    The app description promises “everything you need & want in just 10 minutes,” while highlighting deals and discounts across its expanding catalogue.

    Expanding Fulfilment Network

    The standalone launch follows rapid expansion of the Flipkart Minutes fulfilment network. Flipkart now operates more than 1,000 micro-fulfilment centres across over 130 cities and 8,000 PIN codes. The service has also grown beyond basic groceries to cover more than 250 categories.

    Flipkart reported fivefold order growth over the previous year, with smaller cities gaining significant momentum. This expanded footprint gives Flipkart a stronger base to challenge established quick-commerce leaders such as Blinkit, Zepto, and Swiggy Instamart.

    Competing Beyond Speed

    The competitive fight now extends beyond delivery speed and grocery availability. Electronics and higher-value products could give Flipkart Minutes another route toward larger customer baskets. Recent industry data also shows Minutes narrowing the order-value gap with Blinkit. Excluding mobile phones, Minutes reportedly records a net order value of Rs. 500 to Rs. 530.

    The standalone app marks more than a branding change for Flipkart Minutes. It signals a sharper push to make quick commerce a major part of Flipkart’s growth strategy. The next phase could depend on store density, delivery reliability, and adoption across smaller Indian cities.

  • Eternal Q1 FY27: Profit Slips 47% Sequentially as Blinkit Drives Record Revenue Growth

    Eternal Q1 FY27: Profit Slips 47% Sequentially as Blinkit Drives Record Revenue Growth

    Eternal, the parent company of Zomato, Blinkit, Hyperpure, and District, reported its financial results for the quarter ended June 30, 2026. Despite a surge in revenue driven by its quick commerce arm Blinkit, the company’s consolidated net profit fell 47.1% sequentially to ₹92 crore, compared to ₹174 crore in the same quarter last year. The decline was attributed to continued investments in business expansion, particularly in Blinkit.

    Revenue Surge Fueled by Blinkit and Model Change

    Revenue from operations soared to ₹20,211 crore, up from ₹7,167 crore in the prior-year period. Eternal attributed this increase primarily to the shift to a first-party (1P) operating model, which recognizes the full value of goods sold as revenue. Consolidated adjusted revenue grew 173% year-on-year to ₹20,648 crore, while adjusted EBITDA more than doubled to ₹555 crore.

    The B2C segment’s net order value (NOV) rose 54% YoY to ₹31,120 crore, underpinned by strong demand in food delivery, quick commerce, and the going-out business.

    Blinkit Continues to Lead Growth

    Blinkit remained Eternal’s fastest-growing business, with NOV climbing 86% YoY to ₹17,132 crore. The quick commerce platform posted an adjusted EBITDA profit of ₹102 crore, marking its fifth consecutive quarter of margin improvement. Blinkit expanded its store network by 200 net new stores, reaching 2,443 locations, and focused on assortment expansion, geographic coverage, and demand densification.

    Deepinder Goyal, Founder of Eternal, commented: “If we’re doing our job well, growth and margins should compound together – because growth in this business comes from making the platform more useful to more people, which drives frequency, which drives density, which drives efficiency. The flywheel doesn’t ask you to choose.”

    Food Delivery and Other Segments Hold Steady

    Eternal’s food delivery business also maintained momentum, with NOV crossing ₹10,769 crore, up over 20% YoY. The segment reported an adjusted EBITDA profit of ₹606 crore, with margins improving to 5.6%. The going-out platform, District, achieved 60% YoY revenue growth to ₹3,218 crore, while Hyperpure posted revenue of ₹1,034 crore, a 27% increase on a like-for-like basis.

    Additionally, Eternal entered into a Business Transfer Agreement with its wholly owned subsidiary Carthero Technologies Private Limited to transfer the business under the brand name ‘Nugget by Zomato’ as part of an internal restructuring to streamline operations.

  • Blinkit Surpasses 55 Million Weekly Active Users, Extending Lead Over Zepto in Quick Commerce

    Blinkit Surpasses 55 Million Weekly Active Users, Extending Lead Over Zepto in Quick Commerce

    Blinkit has strengthened its grip on India’s quick commerce market after adding 2.7 million weekly active users, pushing its total user base to a record 55.2 million, according to new data from CLSA. The Eterntal-owned platform now holds a commanding lead over competitors Zepto and Swiggy Instamart, signaling a shift from rapid expansion to sustainable growth and customer retention.

    The latest figures indicate that Blinkit’s user growth momentum remains robust. Over the past four weeks, the platform posted an average weekly active user growth rate of 13%, compared to 9% for Swiggy Instamart. BigBasket, DMart Ready, and JioMart also saw gains but from a smaller base, with JioMart showing faster percentage growth.

    Blinkit’s delivery network is also expanding. CLSA noted a rise in delivery partner downloads alongside customer growth, reflecting infrastructure ramp-up. The company now operates 2,243 dark stores — the largest network in India — and processed over 916 million orders during fiscal year 2026. For perspective, Zepto handled roughly 640 million orders, while Swiggy Instamart managed about 412 million orders in the same period.

    Financially, Blinkit parent Eterntal remains the only major quick commerce player reporting positive earnings per share. Smaller operating losses compared to rivals have strengthened Blinkit’s position as the industry increasingly emphasizes profitability alongside expansion.

    Competitors are not standing still. Zepto continues to attract premium urban customers with faster deliveries and higher average order values, while Swiggy Instamart maintains a strong presence in South India by leveraging Swiggy’s large food delivery customer base and competitive commission structures.

    Overall, the quick commerce race has entered a new phase where user base and sustainable growth matter more than sheer expansion. Blinkit’s steady gains highlight its ability to retain customers and scale efficiently, setting a benchmark for the sector.

  • Amazon and Flipkart Launch Major Discount Campaigns as Blinkit and Instamart Prioritize Profit Over Price Cuts

    Amazon and Flipkart Launch Major Discount Campaigns as Blinkit and Instamart Prioritize Profit Over Price Cuts

    India’s quick-commerce market is heating up as Amazon and Flipkart roll out aggressive discounts and cashback offers to capture market share, while Blinkit and Instamart take a more cautious path, prioritizing profitability over slashing prices.

    Amazon has introduced cashback ranging from Rs. 50 to Rs. 200 on various order values and plans to expand its quick-commerce service to 300 cities with 500 dark stores. Flipkart Minutes is selling select fresh fruits and vegetables for as low as Rs. 1. The company already operates roughly 1,000 dark stores and aims to reach 1,500, with a strong push into tier-2 and tier-3 cities where demand for rapid delivery is surging.

    In contrast, Blinkit—which recently reported an operating profit—is keeping discounts minimal to protect its margins. Instamart is following a similar strategy, focusing on reaching contribution margin breakeven by using delivery fees and minimum order values rather than heavy price cuts. Zepto has also intensified competition by offering selected non-grocery items for just Rs. 9 as it seeks to broaden its customer base.

    While price wars quickly attract shoppers, they also inflate losses. Industry estimates suggest the quick-commerce sector is losing between Rs. 1,300 crore and Rs. 1,500 crore each month. The challenge for all players is to grow rapidly while keeping costs under control. Analysts note that companies that balance customer acquisition with sustainable financial performance will have a long-term advantage.

    Meanwhile, the Indian government has asked platforms to avoid advertising ‘10-minute delivery’ services to emphasize rider safety and responsible practices. Speed remains important, but sustainable business models are likely to determine the next market leaders.