Samsung has launched its 2026 Bespoke AI appliance range in India, featuring AI-powered refrigerators and air conditioners. The new lineup was unveiled at ‘The Brief Gurugram’ event, emphasizing artificial intelligence, connectivity, and energy efficiency.
Gemini AI Comes to Samsung Family Hub Refrigerator
The Family Hub Refrigerator now integrates Google Gemini AI, equipped with a 32-inch display. It can identify food items, manage use-by dates, recommend recipes based on available ingredients, and offer a Video-to-Recipe experience. Localized Family Care and Pet Care features provide alerts, activity tracking, and reminders through the SmartThings ecosystem.
SmartThings Central to AI Home Ecosystem
Samsung positions SmartThings as the central hub for its AI home ecosystem. Select appliances feature an AI Home screen that lets users monitor connected devices, access information, and manage household functions from one interface.
New WindFree ACs Focus on AI-Powered Cooling
Samsung also introduced the Bespoke AI WindFree Pro Air Conditioner at Rs. 69,990. This model combines AI-enabled controls with PM1.0 purification and SmartThings connectivity. Its AI Energy Mode can reduce energy consumption by up to 30%. The AC is available in 3.5kW, 5.2kW, and 7.1kW capacities. Additionally, the Infinite 1-Way Cassette AC starts at Rs. 1,60,000.
Pricing and Availability
The Family Hub Refrigerator is priced at Rs. 4,00,690, while the Bespoke AI WindFree Pro AC costs Rs. 69,990. The Infinite 1-Way Cassette AC starts at Rs. 1,60,000 and is available through authorized channel partners across India. The new lineup is built around four themes: AI Understands You, AI Adapts to You, AI Connects Your Home, and AI Cares for You.
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