Brahma AI Secures $150M to Scale Enterprise AI Across Media, Sports, and Healthcare

Brahma AI, the artificial intelligence company backed by Prime Focus, has raised USD 150 million in new funding to accelerate the expansion of its enterprise AI platform into media, sports, healthcare, and advertising. The round was led by Multiples Alternate Asset Management, which contributed USD 100 million, and values Brahma AI at approximately USD 2 billion.

Prime Focus announced the funding on September 23, reinforcing its strategy of building Brahma AI as a standalone business while retaining a significant economic stake in the company.

Expanding beyond entertainment

Brahma AI’s platform helps large organizations manage content, produce visual assets, and deploy AI-powered tools for digital humans, voice, and multilingual workflows. The company already serves clients including Warner Bros., the NBA, and Mayo Clinic, and works with partners such as Google, Hakuhodo, and DNEG.

According to Brahma AI’s founder and CEO, the new capital will support aggressive product development and global growth: “We are shortly launching interactive digital humans, we are building Brahma to be model agnostic, and we are taking our technology into entirely new use cases across sports, healthcare and advertising. We now have the firepower to invest aggressively in all of this, build out our presence in the Bay Area and significantly expand our global go-to-market organization.”

Built on Prime Focus and DNEG technology

Brahma AI’s technology was not built from scratch. It draws on years of work from the Prime Focus and DNEG ecosystem, including visual effects, content tools, and AI capabilities. The company also gained technology through its 2025 merger with Metaphysic, a deal that valued Brahma at USD 1.43 billion at the time.

With the new funding, Brahma AI is positioning itself as a major AI platform player, moving beyond film and visual effects into industries where visual and digital content creation is rapidly growing. Prime Focus gains a new avenue to monetize its technology assets while maintaining exposure to the AI market’s upside.