boAt has announced a new partnership with Spotify Premium in India, offering customers a four-month subscription to the streaming service when they purchase select boAt audio products. The promotion includes ad-free music, offline playback, and enhanced audio quality.
The deal, revealed on August 4, gives buyers access to Spotify Premium for the first 12 weeks at no extra cost. This offer applies to eligible boAt headphones and other audio devices, though the full list of qualifying products and the promotion’s end date have not been detailed by either company.
A boAt spokesperson explained, ‘Our partnership with Spotify Premium brings together two essential parts of that experience: immersive sound and uninterrupted music.’ The spokesperson added that the campaign reflects the listening habits of young Indians today.
To promote the partnership, boAt and Spotify have launched a campaign titled ‘HALF the Experience,’ featuring musician Chaar Diwari. The campaign visually represents an incomplete concert before the full music experience begins, highlighting the value of Spotify Premium.
Spotify Premium removes advertisements, allows users to download songs for offline listening, and provides higher-quality audio for compatible content and devices.
This announcement follows several recent product launches from boAt in India, including the Nirvana Eutopia 2 ANC headphones, priced at Rs. 5,999. Those headphones feature noise cancellation, 3D Spatial Audio, Bluetooth 5.4 support, and a claimed battery life of up to 80 hours.
The partnership enables boAt to add more value to its audio products while giving Spotify a direct channel to reach potential Premium subscribers through device purchases.
Leave a Reply