Samsung India has reportedly laid off 80 to 100 executives from its television and home appliance divisions, marking a significant restructuring in its Indian operations. The affected employees are not junior staff but include director-level executives, team leads, and branch and area managers based at the company’s headquarters.
The job cuts are attributed to rising operational costs, weakening consumer demand, and a broader reorganization aimed at improving profitability. Memory chip prices have more than doubled, while a weaker rupee and higher raw material costs have further strained margins. The cuts are currently limited to the TV and home appliance segment, but sources indicate that nearly 25% of Samsung India’s sales and marketing workforce in the electronics business—approximately 550 to 600 people—could be affected. The company is also closing some regional offices to reduce expenses, and additional layoffs may follow after the Diwali festival.
Notably, Samsung’s smartphone business has been spared from the cuts. Mobile phones account for about three-fourths of Samsung India’s revenue, making the division far more critical. Samsung is banking on stronger phone sales during the Diwali season, even as the broader smartphone market has seen shipment declines. The company has raised prices on select phone models by 5% to 10% to offset rising costs.
In contrast, TV and home appliances represent a much smaller portion of Samsung India’s sales, and the company is exploring cost-cutting and sales-improvement measures for these categories.
This development comes amid a wave of tech layoffs in India, including recent cuts at Zomato, Oracle, and Visa.
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