OpenAI has launched advertising on ChatGPT in India, its second-largest market, with a minimum daily budget of Rs. 725. Sponsored results began appearing to eligible users on August 27, and the self-serve Ads Manager followed on September 4. Any business, from small local brands to large agencies, can now sign up and run campaigns without a managed account or waiting period.
Ads appear below relevant answers in a conversation, clearly labeled as sponsored and visually separated from ChatGPT’s actual response. OpenAI states that ads do not influence the AI’s output, and advertisers only receive aggregate performance data—never access to chat history or personal conversations. Paid subscription tiers (Plus, Pro, Business, Enterprise, Education) remain ad-free, so sponsored content only reaches users on the Free and Go plans.
Pricing operates through an auction system rather than fixed rates. OpenAI uses a relevance-weighted, second-price auction where the winning bid depends on both cost and how well the ad fits the ongoing conversation. Advertisers can choose between CPM, CPC, or conversion-focused campaign goals, with reporting including impressions, clicks, spend, and average cost per click.
Industry watchers caution that Rs. 725 per day is a technical floor, not a realistic budget for meaningful results. Over 30 days, that minimum totals roughly Rs. 21,750—often insufficient to generate significant clicks or conversions. The actual cost depends on competition, ad relevance, industry category, and customer acquisition value. Since ChatGPT ads are new in India, marketers advise treating early campaigns as tests and judging them by conversion quality rather than comparing directly with established platforms like Meta or Google.










