Tag: quick-commerce

  • Zepto’s Best-Selling Products in 2026: Key Categories and Opportunities for Quick-Commerce Sellers

    Zepto’s Best-Selling Products in 2026: Key Categories and Opportunities for Quick-Commerce Sellers

    In today’s fast-paced world, quick commerce has become a key part of everyday life. From Instamart to Zepto, several instant service providers are reshaping how consumers shop. India’s quick-commerce market continues to expand, and Zepto remains a leading platform driving this shift. Consumers now rely on instant delivery for everything from groceries to personal care essentials, creating new opportunities for sellers.

    Top Products on Zepto in 2026: Popular Categories

    Understanding consumer trends on Zepto can help D2C brands, grocers, retail stores, and entrepreneurs identify hot-selling product categories, plan inventories, and offer products that attract repeat purchases. Below are the best-selling product categories on Zepto in 2026.

    Fresh Fruits & Vegetables

    Fresh fruits and vegetables continue to be among the most popular products as consumers prefer having fresh produce delivered daily. Professionals, families, and seniors choose Zepto for the convenience of deliveries rather than going to the market themselves. Seasonal fruits, greens, and cooked vegetables show constant popularity, offering high inventory turnover.

    Dairy Products

    Milk, curd, butter, paneer, cheese, and yogurt are daily essentials purchased frequently. Since they require regular replenishment, dairy items generate many orders weekly. Students, working people, and families value fast deliveries, making dairy products among the most reliable and profitable quick-commerce items.

    Snacks & Namkeen

    Products such as chips, biscuits, namkeen, chocolates, cookies, and healthy snack packages continue to appeal to buyers. Evening snacking, work breaks, and weekend parties drive constant sales. Companies selling regional snacks and premium packaged food benefit from rising consumer interest, making snacks one of the most trending categories on Zepto.

    Instant Noodles & Ready-to-Eat Meals

    Busier lifestyles have increased consumption of instant noodles, pasta, frozen parathas, soup packets, and pre-cooked meals. Students, young adults, and singles often buy these items for easy cooking. With long shelf life and consistent demand, these products are top sellers on Zepto.

    Soft Drinks & Energy Drinks

    Carbonated beverages, fruit juices, packaged water, sports drinks, and energy drinks see consistent sales year-round, with seasonal spikes during summer, tournaments, and festivals. Buyers often include drinks with food orders, increasing basket value and helping sellers achieve healthy sales across many brands.

    Ice Cream & Frozen Food

    The popularity of ice creams, frozen treats, fries, nuggets, and frozen desserts has risen significantly. Instant delivery ensures products arrive in perfect condition. Working households prefer frozen foods for quick and convenient meal options.

    Personal Care & Hygiene Products

    Toothpaste, soaps, shampoos, deodorants, skincare products, sanitary pads, and grooming items enjoy high demand. Buyers often use Zepto to replenish stocks instead of visiting supermarkets, making this category among the most dependable best-sellers.

    Baby Care Essentials

    Parents frequently order diapers, wipes, baby food, lotions, and other infant care products, often urgently. Quick delivery is a major advantage in emergencies. With increasing reliance on quick commerce among young families, baby care generates steady sales and loyal customers.

    Cleaning & Household Supplies

    Household cleaning agents, detergents, dishwashing liquid, floor cleaners, garbage bags, tissues, and disinfectants always see demand. These items generate sales year-round. Bulk buying and reordering make this category lucrative for quick-commerce sellers.

    Pet Food & Pet Care Products

    The growing popularity of pets in India has boosted demand for pet food, treats, litter, grooming products, and other pet care items. Pet owners value the convenience of quick delivery when they unexpectedly run out of supplies.

    Best-Selling Products in Zepto: An Overview

    Quick commerce platforms have grown significantly. Consumer trends on Zepto are influenced by data, efficiency, and speed. From a retail analytics perspective, sellers need to use tools such as demand forecasting, real-time inventory management, SKU-level analytics, and consumer purchase history to identify the best products.

    Understanding buying patterns, repeat purchase cycles, and location-specific demand can improve assortment planning and pricing decisions. As quick commerce becomes increasingly data-driven, businesses that combine fast-moving products with analytics-led inventory management and personalized merchandising will be better positioned to improve conversions, retain customers, and scale profitably.

    FAQs

    1. What are the best-selling products on Zepto in 2026?

    Fresh fruits, vegetables, dairy products, snacks, ready-to-eat meals, beverages, frozen foods, personal care items, baby products, cleaning supplies, and pet care products consistently rank among Zepto’s best sellers.

    2. Why do grocery products perform well on Zepto?

    Grocery products are daily essentials with high purchase frequency. Customers value instant delivery for urgent needs, resulting in repeat orders, predictable demand, and strong inventory turnover throughout the year.

    3. Which product category offers the highest repeat purchases?

    Dairy products, fresh produce, personal care essentials, and household cleaning supplies generate the highest repeat purchases because consumers regularly replenish these items as part of everyday household shopping.

    4. How can sellers improve sales on Zepto?

    Sellers should maintain product availability, monitor demand trends, optimize inventory, use competitive pricing, and analyze customer purchasing patterns to improve visibility, conversions, and long-term sales performance on Zepto.

    5. Is Zepto suitable for D2C brands entering quick commerce?

    Yes. Zepto offers D2C brands access to urban consumers seeking instant delivery. Success depends on stocking fast-moving products, maintaining reliable supply, and leveraging data-driven demand forecasting and merchandising.

  • Swiggy Shares Slip to Rs 273.29 as Foreign Ownership Dips Below 50%, Analysts Eye Long-Term Gains

    Swiggy Shares Slip to Rs 273.29 as Foreign Ownership Dips Below 50%, Analysts Eye Long-Term Gains

    Swiggy shares ended Friday at Rs 273.29 on the NSE, down 2.73% from the prior close, as profit-taking followed a recent rally. Despite the dip, the stock remains in focus after the company disclosed that foreign shareholding fell below the critical 50% threshold, a shift analysts believe strengthens its long-term prospects.

    Key Ownership Milestone

    Swiggy informed stock exchanges that total foreign shareholding has dropped to 49.76%, with domestic holdings rising to 50.24%. Crossing this mark makes Swiggy eligible for Indian-Owned and Controlled Company (IOCC) status under FEMA guidelines. While the change does not immediately affect operations, it grants greater regulatory flexibility, especially in sectors with foreign investment caps.

    Market Response and Profit Booking

    The ownership news initially sparked aggressive buying earlier in the week, pushing the stock into bullish technical territory with high volumes. However, Friday’s decline suggests traders are locking in gains after the sharp run-up. Analysts view this as a normal correction following news-driven moves.

    Technical Indicators Improve

    From a chart perspective, Swiggy is showing signs of base formation after months of weakness. Sustained buying will be needed to confirm a stronger upward trend, but momentum indicators are improving.

    Quick Commerce Remains Key Growth Driver

    Beyond ownership changes, Swiggy’s long-term appeal hinges on its expanding quick-commerce ecosystem. The company continues to invest heavily in Instamart, dark stores, and logistics to compete with Blinkit and Zepto. India’s online grocery and food delivery market is growing in both user base and order value.

    Risks to Watch

    Swiggy operates in one of India’s most competitive internet markets. Key risks include:

    • Ongoing pricing pressure from rivals
    • High capital expenditure on dark stores
    • Lagging profitability due to aggressive growth
    • Elevated market expectations after the recent bounce
    • Potential impact on consumer discretionary spending

    Outlook

    Swiggy’s shift to majority Indian ownership gives it strategic freedom and strengthens its position in the digital commerce landscape. While Friday’s fall reflects profit-taking, the broader narrative remains intact. If the company balances growth with improving profitability, it could emerge as a compelling long-term bet in India’s consumer tech space. Analysts will closely watch upcoming quarterly results and quick-commerce execution.

  • Amazon and Flipkart Launch Major Discount Campaigns as Blinkit and Instamart Prioritize Profit Over Price Cuts

    Amazon and Flipkart Launch Major Discount Campaigns as Blinkit and Instamart Prioritize Profit Over Price Cuts

    India’s quick-commerce market is heating up as Amazon and Flipkart roll out aggressive discounts and cashback offers to capture market share, while Blinkit and Instamart take a more cautious path, prioritizing profitability over slashing prices.

    Amazon has introduced cashback ranging from Rs. 50 to Rs. 200 on various order values and plans to expand its quick-commerce service to 300 cities with 500 dark stores. Flipkart Minutes is selling select fresh fruits and vegetables for as low as Rs. 1. The company already operates roughly 1,000 dark stores and aims to reach 1,500, with a strong push into tier-2 and tier-3 cities where demand for rapid delivery is surging.

    In contrast, Blinkit—which recently reported an operating profit—is keeping discounts minimal to protect its margins. Instamart is following a similar strategy, focusing on reaching contribution margin breakeven by using delivery fees and minimum order values rather than heavy price cuts. Zepto has also intensified competition by offering selected non-grocery items for just Rs. 9 as it seeks to broaden its customer base.

    While price wars quickly attract shoppers, they also inflate losses. Industry estimates suggest the quick-commerce sector is losing between Rs. 1,300 crore and Rs. 1,500 crore each month. The challenge for all players is to grow rapidly while keeping costs under control. Analysts note that companies that balance customer acquisition with sustainable financial performance will have a long-term advantage.

    Meanwhile, the Indian government has asked platforms to avoid advertising ‘10-minute delivery’ services to emphasize rider safety and responsible practices. Speed remains important, but sustainable business models are likely to determine the next market leaders.