Samsung Electronics has significantly reduced its US workforce, cutting hundreds of jobs as the company relocates the headquarters of its consumer electronics business from New Jersey to Texas. The restructuring has affected employees across display, smartphone, and other consumer electronics divisions.
The largest impact has been in New Jersey, where 739 roles at the Englewood Cliffs office have been eliminated. Additionally, around 100 employees in Plano, Texas, including members of the mobile division, have been laid off. Samsung stated that a majority of affected workers were offered relocation opportunities, but did not disclose how many accepted.
Documents reviewed by Reuters show employees were informed on June 30 about an ‘enterprise-wide reduction-in-force’ with a ‘significant number of impacts.’ More than 30 senior sales and marketing executives from Texas, New Jersey, and other US locations have recently left the company.
The layoffs come as Samsung’s consumer electronics business faces slowing growth, higher costs, and increased competition. While its semiconductor division benefits from strong AI chip demand, the consumer side is under pressure. The mobile division is expected to report its first-ever loss, and Apple continues to dominate the premium smartphone market. Chinese brands TCL and Hisense are expanding in TV and home appliances, and higher chip costs are squeezing margins.
The headquarters relocation occurs less than a year after Samsung opened its new office in Englewood Cliffs. The company stated the move aims to ‘foster stronger collaboration and optimize the organization by bringing more teams together within a growing technology and AI ecosystem.’ Samsung joins other tech giants like Tesla and Oracle in expanding operations in Texas. Samsung also clarified that there is no broad global restructuring underway within its consumer products business.
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