Apple is set to unveil its first foldable iPhone Duo at its September 9 event in Cupertino. The announcement, scheduled for 10 a.m. Pacific Time from the Steve Jobs Theater, marks a major milestone for the company as it enters the foldable smartphone arena with a device that blends dual-screen versatility and premium hardware.
A New Form Factor for iPhone
Dubbed the “iPhone Duo,” the device is expected to feature a passport-style foldable design with two displays: a 5.5-inch outer screen and a 7.8-inch inner OLED panel. The larger screen will support multitasking, immersive video, and tablet-style usage, giving Apple a direct competitor in the growing foldables market.
Under the hood, reports point to an A20 Pro chip, dual 48MP rear cameras, and Touch ID. Apple has reportedly spent years refining the design, focusing on hinge durability and minimizing screen creasing. The foldable is said to use a titanium and aluminum hinge with custom cover glass to withstand repeated folding.
Premium Pricing and Availability
The iPhone Duo is expected to start near $2,000 for the 256GB model, with higher-end versions approaching $3,000. Component costs have been pushed up by memory shortages, adding to the device’s premium positioning. Sales are predicted to begin as early as October, following the September announcement.
IDC analyst Nabila Popal anticipates strong demand despite the high price, calling it potentially the “Birkin” of smartphones in China — a reference to the iconic luxury handbag.
More Than a New iPhone
The launch also represents a leadership test for John Ternus, who took over as Apple CEO earlier this month and will lead the keynote. Alongside the foldable, the event is expected to introduce the iPhone 18 Pro, new Apple Watch models, and AirPods.
Apple’s entry into foldables signals a significant design shift, one that could redefine its product lineup and restore its reputation as an innovator. All eyes will be on Cupertino as the company makes one of its boldest moves in years.
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