Fire-Boltt, a leading wearables brand with a user ecosystem of over 4 crore consumers, has officially entered India’s smartphone market with the launch of a new Made-in-India brand called ‘boltt’. The smartphones will be available through Flipkart and other retail channels, marking the company’s strategic expansion from wearables to broader consumer technology.
The boltt smartphone portfolio will include both 4G and 5G devices across the Evo and Ace series, designed to offer reliability, innovation, and affordability for Indian consumers. Manufactured in India, the brand aims to combine local production with deep market understanding, leveraging Flipkart’s extensive distribution network to reach users across metros and non-metros.
Arnav Kishore, Founder and CEO of boltt, said: “Over the years, millions of consumers have welcomed Fire-Boltt into their daily lives, helping us build one of India’s largest connected consumer ecosystems. boltt is the next chapter in that journey. Smartphones sit at the heart of how people connect, create, learn, and aspire today, and we believe there is a significant opportunity for a homegrown brand that truly understands Indian consumers.”
Mukund Kedia, Senior Director at Flipkart, added: “Flipkart is deeply committed to make premium smartphone experiences accessible to every consumer across metros and non-metros. With Flipkart’s large distribution scale and reach, coupled with boltt’s portfolio of 4G and 5G devices designed for everyday realities, consumers across the country can now enjoy smartphones that combine durability, performance, and innovation.”
With strong presence in Tier 2 and Tier 3 markets and a robust logistics network, Flipkart will play a key role in boltt’s nationwide rollout. Further details about the smartphone lineup are expected in the coming weeks.
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