Visa and the Open Network for Digital Commerce (ONDC) have announced plans to explore a collaboration aimed at enhancing tourism discovery and digital commerce in India. The announcement was made at the Global Fintech Festival 2026.
The proposed partnership seeks to help travelers find destinations, tourism experiences, itineraries, and local businesses through digital channels. Visa and ONDC will assess how Visa’s digital commerce and discovery capabilities can integrate with ONDC’s open network infrastructure.
Digital Tourism Discovery Network
The initiative will focus on leveraging open network technology, trusted digital commerce, and digital tools to improve how travelers search for tourism services. The envisioned system could allow users to discover cities, attractions, travel plans, and businesses through connected digital services.
Suresh Sethi, Visa Group Country Manager for India and South Asia, noted that open networks have become a vital part of India’s digital development. He emphasized that travelers increasingly expect digital tools to help plan journeys and find relevant experiences. “Tourism can be a very important asset where ONDC can serve as the digital infrastructure for tourism in the country,” Sethi said at the Global Fintech Festival 2026.
Sethi also highlighted the growing use of digital agents to build travel plans and help users discover services. He suggested that a tourism network could bring together information about cities, travel itineraries, experiences, and small businesses in a connected digital system. “Everything related to tourism, whether discovering experiences, cities or travel itineraries, as well as small and medium businesses of the ecosystem can potentially be housed in one place,” he added.
Connecting Travelers with Local Businesses
ONDC views tourism as part of its broader mission to create digital markets for sellers while offering buyers more choices. The network already operates across sectors such as retail, financial services, and logistics.
Hrushikesh Mehta, Chief Business Officer for Financial Services at ONDC, revealed that the network has processed over 500 million lifetime transactions. He explained that ONDC now sees tourism as another area where its open commerce model can connect buyers with service providers. “At ONDC, our North Star is creating markets for sellers and choice for buyers, whether it is in retail, financial services, logistics or tourism,” Mehta said.
Mehta also noted that ONDC has received support from the Ministry of Tourism and Culture for its tourism track. However, he stressed the need for stronger participation from the demand side. “We are very keen to work with Visa to see what we can do together to make that happen and help connect travellers with the diverse experiences that India has to offer,” he stated.
Expanding Access to India’s Tourism Services
Under the proposed collaboration, Visa and ONDC will explore ways to connect travelers with tourism providers across different destinations and regions. They will also assess how digital discovery tools can make local tourism businesses more accessible.
The approach could cover travel experiences, destination information, itineraries, and services offered by small and medium enterprises. It may also provide an additional digital channel for tourism operators participating in ONDC’s open network.
Visa would contribute its digital commerce and discovery capabilities, while ONDC would provide its open network infrastructure. No launch date or detailed rollout plan has been announced yet. For now, the initiative remains in the exploration phase, with both organizations evaluating potential models for tourism discovery and digital commerce to serve domestic and international travelers across India.
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