Tag: Apple

  • iPhone 18 Pro Unveiled: Variable-Aperture Camera, A20 Pro Chip, and Extended Battery Life

    iPhone 18 Pro Unveiled: Variable-Aperture Camera, A20 Pro Chip, and Extended Battery Life

    Apple officially unveiled the iPhone 18 Pro and iPhone 18 Pro Max on September 9 at its Cupertino event, marking the first major iPhone launch under new CEO John Ternus. In India, the iPhone 18 Pro starts at Rs. 1,64,900, while the Pro Max starts at Rs. 1,79,900. Apple’s first foldable model, the iPhone Duo, is priced at Rs. 2,99,900. Pre-orders open on September 12, with sales beginning September 18.

    Variable-Aperture Camera Leads the Upgrades

    The biggest change is in the camera. The iPhone 18 Pro features a 48MP Fusion main camera with a mechanical variable aperture — a first for any iPhone. Six laser-cut blades adjust automatically or through four manual stops, opening as wide as f/1.48 for low-light shots. A new Pro Controls panel lets users manually adjust shutter speed, white balance, and aperture, along with an on-screen histogram.

    A20 Pro Chip and Battery Life

    The phone runs on Apple’s A20 Pro chip, built on a 2-nanometre process, delivering significant speed and efficiency gains. Battery life also improves, with the Pro Max offering up to 43 hours of video playback — the longest on any iPhone to date.

    Six More Enhancements

    • The Dynamic Island shrinks in size, freeing up more display space.
    • An image-authentication feature cryptographically signs each photo to verify authenticity.
    • Siri now runs on Apple Intelligence, providing more natural, conversational responses through on-device processing and Private Cloud Compute.
    • Storage options extend up to 2TB for the first time on a Pro model.
    • Video recording gains post-capture Cinematic effects at up to 60fps and 4K Dolby Vision HDR time-lapse.
    • The phones come in four finishes, including a new Burgundy option.
  • iPhone 18 Pro Global Pricing: Why Turkey and India Pay a Premium for 2TB Models

    iPhone 18 Pro Global Pricing: Why Turkey and India Pay a Premium for 2TB Models

    Apple’s iPhone 18 Pro carries significantly different price tags depending on the market, with Turkey and India emerging as the most expensive regions for the 2TB flagship models. While US buyers can snag the 256GB version for $1,199, Turkish consumers face a starting price of 149,999 lira, and the 2TB variant soars to 255,999 lira. The iPhone Duo, Apple’s foldable offering, commands even higher premiums—starting at 229,999 lira in Turkey and reaching 335,999 lira for the 2TB configuration.

    India also presents steep costs. The base iPhone 18 Pro starts at ₹1,64,900, but the 2TB version of the iPhone Duo climbs to ₹4,49,900—placing India third globally for Duo pricing. Other markets like the UAE (AED 5,099), Japan (JPY 219,800), and Canada (CAD 1,749) offer more moderate price points.

    The price gaps stem from local taxes, import duties, and currency weakness. Turkey’s minimum wage for 2026 is set at 28,075.50 lira per month, meaning the standard iPhone 18 Pro costs roughly 4.9 months of minimum wage. Deutsche Bank data shows Istanbul’s average monthly net salary at $1,173, equating to about 2.4 months of take-home pay for the phone. The 2TB storage upgrade adds a significant premium, making it a luxury only for deep-pocketed buyers.

    For those seeking the best value, the US remains the cheapest market, while Turkey and India impose the heftiest surcharges—especially for the 2TB variants.

  • Top Tech Companies by Revenue for 2026: Amazon Tops $742B, NVIDIA Surges on AI

    Top Tech Companies by Revenue for 2026: Amazon Tops $742B, NVIDIA Surges on AI

    Amazon leads the 2026 ranking of the world’s largest technology companies by trailing-12-month (TTM) revenue with $742.77 billion, followed by Apple and Alphabet. The list highlights how artificial intelligence, cloud computing, e-commerce, and semiconductors drive massive scale. NVIDIA’s exceptional rise underscores AI’s commercial impact, while Chinese giants JD.com and Alibaba hold strong positions.

    Key Takeaways

    • Amazon tops the 2026 ranking with $742.77 billion in TTM revenue.
    • AI is reshaping tech: NVIDIA’s surge highlights the growing commercial impact of artificial intelligence and data-center demand.
    • Diverse markets drive scale: Retail, cloud, advertising, semiconductors, e-commerce, software, and consumer electronics power the world’s largest technology companies.

    Amazon

    Amazon ranks first with TTM revenue of $742.77 billion. Its business covers online retail, cloud services, ads, devices, and digital products. Fortune also placed Amazon at No. 1 in its 2026 Global 500, with $716.9 billion in fiscal-year 2025 revenue. That reach gives the company unusual scale across several major technology markets.

    Apple

    Apple ranks second with $451.44 billion in TTM revenue. The iPhone remains a central part of its business, while Mac, iPad, services, and other devices add more sales. Fortune placed Apple at No. 6 on the 2026 Global 500, with $416.2 billion in fiscal-year 2025 revenue.

    Alphabet

    Alphabet ranks third with $422.49 billion in TTM revenue. Google Search remains a major source of sales, while YouTube, cloud services, and other digital products add more value. Alphabet also has a major role in artificial intelligence through its products and research. Fortune placed Alphabet at No. 8, with $402.8 billion in fiscal-year 2025 revenue.

    Microsoft

    Microsoft ranks fourth with $318.27 billion in TTM revenue. Its business covers software, cloud services, enterprise tools, games, and artificial intelligence products. Azure produced $101.9 billion in revenue for the fiscal year ended June 2026. Microsoft also reported $281.7 billion in latest fiscal-year revenue. Cloud and AI now hold a major place in its business.

    Samsung Electronics

    Samsung Electronics ranks fifth with $270.94 billion in TTM revenue. Its product range covers smartphones, televisions, home appliances, displays, and semiconductors. This mix gives Samsung several major sources of sales. Fortune placed Samsung Electronics at No. 26 on its 2026 Global 500, with $234.7 billion in fiscal-year 2025 revenue.

    Foxconn

    Foxconn ranks sixth with $261.93 billion in TTM revenue. The company follows a different model from Apple or Microsoft. Foxconn serves as a major electronics manufacturer and supports global brands across the hardware supply chain.

    NVIDIA

    NVIDIA ranks seventh with $253.49 billion in TTM revenue. The company has seen an exceptional rise in sales from artificial intelligence hardware. Its graphics processors and data-center products support large AI systems. Fortune reported $215.9 billion in fiscal-year 2025 revenue, with a 65.5% rise. NVIDIA now holds a much larger place in the semiconductor market.

    Meta Platforms

    Meta Platforms ranks eighth with $214.96 billion in TTM revenue. The company owns Facebook, Instagram, and WhatsApp. Digital ads provide most of its revenue, while artificial intelligence and virtual reality shape its product strategy.

    JD.com

    JD.com ranks ninth with $187.94 billion in TTM revenue. The Chinese company has a major position in online retail and related digital services. Its scale places it ahead of many well-known US and European technology firms.

    Alibaba

    Alibaba ranks tenth with $145.39 billion in TTM revenue. Its business covers e-commerce, cloud services, digital platforms, and other internet products. Alibaba remains one of China’s most important technology companies.

    What the 2026 Data Shows

    The top ten list shows several major sources of technology revenue. Amazon leads with a huge retail and cloud base, while Apple and Alphabet stay above $400 billion. Microsoft sits above $300 billion, while Samsung Electronics and Foxconn each exceed $260 billion. NVIDIA now exceeds $250 billion, while Meta Platforms, JD.com, and Alibaba each exceed $100 billion.

    TTM revenue offers the most current view, while Fortune’s 2026 Global 500 uses fiscal-year 2025 revenue. The two measures should remain separate in a direct comparison. The data also shows how artificial intelligence, cloud services, semiconductors, e-commerce, and consumer devices contribute to the scale of the world’s largest technology companies.

    FAQs

    Which is the largest technology company by revenue in 2026?

    Amazon ranks first, with $742.77 billion in trailing-12-month (TTM) revenue.

    Which technology companies have more than $400 billion in TTM revenue?

    Amazon, Apple, and Alphabet all exceed $400 billion in TTM revenue.

    Why has NVIDIA’s revenue grown so rapidly?

    NVIDIA has benefited from exceptional demand for AI-focused GPUs, data-center hardware, and infrastructure supporting large-scale artificial intelligence systems.

    What is TTM revenue?

    TTM, or trailing-12-month revenue, measures a company’s revenue over its most recent 12-month period, providing a more current view than an older fiscal year.

    Is TTM revenue directly comparable with Fortune’s Global 500 figures?

    Not exactly. TTM figures reflect the latest 12 months, while Fortune’s 2026 Global 500 ranking uses fiscal-year 2025 revenue, so the measures should be kept separate.

  • Apple’s Foldable iPhone: ‘Duo’ Leads the Naming Race Over ‘Ultra’ and ‘Fold’

    Apple’s Foldable iPhone: ‘Duo’ Leads the Naming Race Over ‘Ultra’ and ‘Fold’

    Apple is on the verge of launching its first foldable iPhone, and speculation is heating up over what the device will be called. Recent leaks have pointed to three possible names: iPhone Duo, iPhone Ultra, and iPhone Fold. While Apple has not confirmed any of these, the rumor mill suggests that iPhone Duo is emerging as the frontrunner.

    Each name carries its own significance. iPhone Duo hints at the device’s dual-screen design, iPhone Ultra positions it as a premium offering, and iPhone Fold directly describes its form factor. However, with Samsung already using the ‘Fold’ branding for its own foldable smartphones, it seems unlikely that Apple would adopt the same name.

    According to reports, the foldable iPhone could feature two rear cameras, while the Pro Max variant might include three. There is also speculation that the device may use Touch ID instead of Face ID. The name ‘Duo’ feels more neutral and aligns well with the two-screen concept without suggesting it is a replacement for the Pro Max line.

    Apple has a history with the ‘Duo’ name, having used it for the PowerBook Duo and the MagSafe Duo Charger. This legacy reinforces the idea of two parts working together—a perfect fit for a phone that can function as a standard smartphone and unfold into a larger display.

    The final name will play a key role in how consumers perceive Apple’s entry into the foldable market. ‘Fold’ is descriptive but already taken. ‘Ultra’ suggests a top-tier model but may not capture the unique design. ‘Duo’ offers Apple the flexibility to build an entirely new category around the device.

    As the launch approaches, all eyes are on Apple’s naming decision. For now, iPhone Duo seems to be the most fitting choice, but Apple could still surprise everyone with something completely different.

  • Apple Acquires Part of Sonera to Advance Brain-Sensing Wearables

    Apple Acquires Part of Sonera to Advance Brain-Sensing Wearables

    Apple is reportedly acquiring parts of Sonera, a company known for developing compact magnetic sensors capable of detecting the tiny magnetic signals produced by activity in the brain and body. The move could open the door to a new generation of brain-sensing wearables, though Apple has not confirmed any specific product plans.

    Acquisition Details Emerge From EU Filing

    Neither Apple nor Sonera has publicly commented on the deal, but a regulatory filing in the European Union has revealed that Apple will acquire certain assets from Sonera and hire a number of its employees through one of its subsidiaries. This suggests the tech giant is actively investing in the underlying technology.

    Sonera’s proprietary biomagnetic chip is the centerpiece of the deal. Unlike many biosensors, these sensors can pick up signals without requiring direct contact with the skin, making them particularly interesting for wearable applications.

    What This Could Mean for Apple Watch and Other Wearables

    For Apple, Sonera’s technology could provide new ways to monitor health and body signals. Future Apple Watch models or other wearable devices might use these sensors to track brain activity or other physiological data. However, Apple has not confirmed any product based on Sonera’s technology, and the concept remains in its early stages. Users should not expect a brain-controlled Apple Watch anytime soon.

    Beyond Touchscreens and Voice Commands

    Touchscreens remain the easiest way to interact with phones and watches, while voice commands handle simple tasks. Gestures already let users control devices without touching them. Brain-sensing controls could take this further, allowing users to trigger features simply by thinking.

    The Sonera deal does not mean Apple is ready to launch a thought-controlled device. But it shows that Apple is exploring new ways to make wearables smarter. The next major shift in device control may not come from a better display — it could come from how the device reads the human body.

  • Apple Event 2026: iPhone 18 Pro, Foldable iPhone Duo, and AirPods 5 Steal the Show

    Apple Event 2026: iPhone 18 Pro, Foldable iPhone Duo, and AirPods 5 Steal the Show

    Apple’s “Surprise and Shine” event has delivered a packed lineup of new products and features. The event marks John Ternus’ first major iPhone launch as Apple CEO, with the company unveiling the iPhone 18 Pro and iPhone 18 Pro Max with the new 2nm A20 Pro chip, upgraded cameras, longer battery life and expanded Apple Intelligence capabilities.

    Apple has also introduced AirPods 5, bringing improved Adaptive EQ and enhanced Active Noise Cancellation, alongside the Apple Watch Series 12 and Ultra 4, which focus heavily on health tracking, new sensors, Health Age and other wellness features.

    The biggest announcement is Apple’s long-awaited iPhone Duo, its first foldable iPhone. The device features an immersive foldable display, multitasking capabilities, angle-responsive interfaces, a multi-layer laminated structure, dual batteries and a 48MP Fusion Main camera. Apple says the iPhone Duo can deliver up to 44 hours of video playback using the outer display and will be available from October 23.

    How to Watch the ‘Surprise And Shine’ Event

    For the US audience, Apple’s annual iPhone event is scheduled for 10 AM PT, while Indians can watch the event live at 10:30 PM IST. Meanwhile, residents in the UK can watch the event live at 1:00 PM ET and those in UAE can watch at 9:00 PM GST on September 9. The event will also be livestreamed on the tech giant’s official YouTube channel.

    Products Apple Could Announce Today

    After months of rumors and leaks, the following are the Apple products that are expected to be announced today: iPhone 18 Pro, iPhone 18 Pro Max, Foldable iPhone Ultra, Apple Watch Series 12 (plus new SE and Ultra models), Apple AirPods Ultra, and Apple HomePod devices.

    iPhone Duo Name, $2,500 Price Leaked Ahead of Apple Event: Apple Pencil Support Confirmed

    Tech leaker Devanshu Dhandhal claims Apple’s upcoming foldable could be called iPhone Duo, with Apple Pencil support, a visible crease, and a base price of $2,500.

    iPhone Duo Foldable Reportedly Gets Apple Pencil Support

    Apple’s upcoming iPhone Duo foldable will reportedly support the Apple Pencil, making it the first iPhone in the company’s history to offer stylus compatibility, according to AppleTrack.

    Apple Shares Slip Ahead of 2026 Event

    Apple shares were trading around $316.22, down 1.17%, ahead of the company’s highly anticipated September event. The stock opened at $317.17 and touched an intraday high of $320.70.

    Apple May Split iPhone 18 Launch

    Apple could reportedly split the iPhone 18 lineup across two launch windows, with the Pro models and foldable iPhone arriving first, followed by the standard iPhone 18, iPhone 18 Air and iPhone 18e in spring 2027.

    AirPods 5 Could Get Major Upgrades

    Apple’s upcoming AirPods 5 may feature the new H3 chip, improved voice isolation, active noise cancellation and spatial audio. Reports also suggest a temperature sensor could add health-tracking capabilities, while two variants may be offered.

    Memory Crisis Could Raise iPhone Prices

    Apple may face pressure to increase iPhone 18 prices as memory costs rise. Estimates suggest the iPhone 18 Pro could cost around $100 more than its predecessor, though earlier forecasts predicted a steeper $250-$300 increase.

    Apple Store Temporarily Down

    Apple’s online store is now offline ahead of today’s event. The store will likely return shortly afterward with pages detailing any new products unveiled during the livestream.

    Apple Foldable iPhone Duo Set to Debut at $2,000

    Apple is set to unveil its first foldable iPhone Duo on September 9 at its Cupertino event. The launch begins at 10 am Pacific Time from the Steve Jobs Theater. Apple expects the premium device to revive its image as an innovator while opening a new high-end smartphone category. The company plans to target buyers with a passport-style foldable design, dual screens, and powerful hardware. Apple’s first foldable iPhone, reportedly called the iPhone Duo, could start at $2,000 for the 256GB variant. It is expected to feature an A20 Pro chip, dual 48MP cameras and Apple Pencil support. The phone could go on sale as early as October. Reports suggest it may be offered in white and dark blue.

    John Ternus Shares Post Ahead Of iPhone 18 Launch

    Apple CEO John Ternus shared a post on X ahead of today’s much-anticipated Apple Event 2026, as the company prepares to unveil its latest products. Ternus became Apple CEO on September 1, succeeding Tim Cook. The event will mark his first major iPhone launch since taking over as CEO.

    Apple Watch SE 3 Vanishes, Fueling SE 4 Launch Buzz

    Apple Watch SE 3 suddenly became unavailable across several markets ahead of Apple’s September 9 event, sparking speculation about a surprise Apple Watch SE 4 launch. Apple did not confirm a new SE model, but the timing raised questions as attention remained focused on the upcoming Apple Watch Series 12 and Ultra 4.

    iPhone 18 Pro Prices Reportedly Rise By $100

    Apple is reportedly set to raise the iPhone 18 Pro and Pro Max prices by $100 each. According to Bloomberg’s Mark Gurman, the iPhone 18 Pro could start at $1,199, up from $1,099 for the previous generation.

    iPhone 18 Pro Chip Could Borrow a Major M6 AI Upgrade

    Apple’s upcoming iPhone chip could inherit key upgrades from the recently launched M6 chip, including a larger Neural Engine. The M6 uses TSMC’s 2nm process and doubles Neural Engine cores from 16 to 32. If Apple brings similar improvements to the A-series, the iPhone 18 Pro could deliver stronger on-device AI performance and smarter Siri capabilities.

    Pro Price Could Start at Rs. 1.39 Lakh, Foldable May Cross Rs. 1.9 Lakh

    Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max tonight, with the Pro model reportedly starting at around Rs. 1,39,900 in India. The Pro Max could start at Rs. 1,54,900 and go up to Rs. 1,59,900. Apple may also unveil its first foldable iPhone, reportedly called the iPhone Ultra, with an estimated starting price of Rs. 1,89,900 to Rs. 2,09,900.

    iPhone 18 Pro Details Allegedly Leak Through Verizon AI Assistant

    Just hours before Apple’s September event, Verizon’s AI assistant reportedly revealed details about the iPhone 18 Pro and Pro Max. The claims include a variable-aperture camera, A20 Pro chip, 48MP cameras and upgraded stabilization.

    AP Dhillon Meets Apple CEO Ternus

    Punjabi singer AP Dhillon was spotted with newly appointed Apple CEO John Ternus at Apple Park ahead of the company’s ‘Surprise and Shine’ event. The meeting has sparked speculation among fans, coming just hours before Apple’s event begins at 10:30 PM IST and marking Ternus’s first public appearance.

    Apple’s Home Hub Could Take on Amazon Echo Show

    Apple is reportedly preparing a new Home Hub with a 7-inch display, built-in speakers and FaceTime camera. The device could feature an A18 chip, 8GB RAM and a new homeOS. Rumoured pricing starts around $350, with a launch potentially arriving between October 2026 and early 2027.

    More Health Upgrades?

    Bloomberg’s Mark Gurman said Apple is trying to reinvent some of the health info the Apple Watch measures to be more like newer health wearables, specifically Oura and Whoop. Apple has prioritized scientific, FDA-cleared features, like sleep apnea detection, potential hypertension detection, the ECG app, and an irregular heart rhythm feature.

    iPhone 18 Pro Gets Camera Boost

    Apple’s iPhone 18 Pro models are expected to feature a major camera upgrade, including a mechanical aperture on at least one lens. The Dynamic Island could also become smaller while supporting up to three Live Activities simultaneously, potentially justifying the reported $100 price increase.

    Apple Could Lead Foldable Market

    Apple could become a major force in the foldable smartphone market by 2030, with IDC forecasting 16.3 million units and a 46% global share. Apple’s value share could reach 58%, while its position in China is also expected to strengthen significantly.

    iPhone Duo Name Has Apple History

    Apple’s rumoured iPhone Duo name has an interesting connection to the company’s past. Apple previously used ‘Duo’ for its PowerBook Duo laptops and later for the MagSafe Duo Charger, making the name a familiar one in Apple’s product history.

    Apple’s Foldable Debut Faces Fierce Chinese Rivalry

    Apple’s expected entry into foldables is already facing strong competition in China. Huawei has launched the Mate XT2 tri-fold, while Xiaomi introduced the 18 Fold ahead of Apple’s event. Foldables remain a niche category, but Apple’s arrival could accelerate growth and intensify competition among premium smartphone makers worldwide.

    iPhone 17 Pro Max Set a High Bar Before iPhone 18 Pro Arrives

    As Apple prepares to unveil the iPhone 18 Pro, the iPhone 17 Pro Max remains a tough act to follow. Its A19 Pro chip and vapour chamber boosted sustained performance, while 48MP cameras offered up to 8x optical-quality zoom. Apple also delivered its longest-ever iPhone battery life, with up to 37 hours of video playback.

    Camera AirPods Could Be Apple’s Next Surprise

    Apple could be developing AirPods with built-in cameras, potentially enabling visual recognition, memory assistance and AI-powered features. The technology may offer accessibility benefits but could also raise significant privacy concerns among users.

    iPhone 18 Pro Colours Leak Ahead

    Apple could bring back Black for the iPhone 18 Pro lineup, alongside Light Blue, Silver and Burgundy. The reported four-colour selection would expand the options compared with last year’s iPhone 17 Pro.

    iPhone Air Rewind: Apple’s Boldest Slim Design Yet

    Before the iPhone 18 Pro series takes centre stage, Apple’s iPhone Air deserves a quick rewind. At just 5.6mm, it focused heavily on slimness while retaining A19 Pro performance, a 6.5-inch display and 48MP camera. Its lightweight design was a standout, but the single rear camera limited flexibility. In India, it launched at Rs. 1,19,900.

    Apple Event 2026 Begins: Here We Go!

    The wait is finally over! Apple’s highly anticipated September 2026 event has begun, and the spotlight is now on the company’s latest innovations. The iPhone 18 Pro series, long-rumoured foldable iPhone, Apple Watch Series 12 and more are expected to take centre stage.

    Dubai Apple Store Leak Emerges

    Photos and videos reportedly leaked from a Dubai Apple Store just before the iPhone launch event, offering a last-minute glimpse ahead of Apple’s highly anticipated announcements.

    John Ternus Kicks Off His First Apple Keynote

    Apple CEO John Ternus has officially opened the company’s “Surprise and shine” event, marking his first major product keynote since taking over from Tim Cook. Ternus is expected to outline Apple’s latest product vision before the company begins unveiling its newest iPhones, wearables and other hardware.

    Apple Officially Unveils iPhone 18 Pro and Pro Max

    Apple has officially announced the iPhone 18 Pro and iPhone 18 Pro Max, making the new Pro models the stars of its September event. The launch marks the first major iPhone reveal under CEO John Ternus.

    Apple Puts AI at iPhone’s Core

    Apple is positioning the iPhone as an “intelligent personal hub,” combining powerful hardware, on-device AI and cloud connectivity. During the keynote, Jon highlighted Apple Intelligence, privacy and AI capabilities before teasing the next-generation iPhone and promising to take these experiences further.

    iPhone 18 Pro Colors Revealed

    Apple has unveiled the iPhone 18 Pro and Pro Max in Black, Light Blue, Silver and Burgundy, bringing back the classic Black option while introducing a new Burgundy finish.

    Next-generation iPhone Takes Centre Stage

    John Ternus unveiled the next-generation iPhone, positioning it at the centre of Apple’s ecosystem of AI-powered experiences. The Apple CEO highlighted on-device intelligence, Private Cloud Compute and seamless integration across Apple devices before introducing the new iPhone.

    iPhone 18 Pro And 18 Pro Max Unveiled

    Apple has officially unveiled the iPhone 18 Pro and iPhone 18 Pro Max, marking the first major iPhone launch under CEO John Ternus. The new Pro models feature the A20 Pro chip, upgraded cameras and new finishes including deep black, silver, glacier and burgundy.

    John Ternus Sets the AI Vision for Apple’s Next Era

    Apple CEO John Ternus opened his first iPhone launch by outlining his vision for AI-powered devices. He described an ideal device as something always with you, deeply personal, and intelligent when it matters most. The approach echoes Steve Jobs’ original iPhone introduction, where Apple first defined the ideal device before revealing the iPhone itself.

    Apple Intelligence Expands as iPhone 18 Pro Battery Gets a Boost

    Apple has confirmed that Apple Intelligence will support 16 languages, expanding access to its AI features worldwide. At the event, Apple also highlighted the iPhone 18 Pro’s improved battery life, positioning it as the longest-lasting Pro lineup yet. The new A20 Pro chip is designed to deliver stronger performance while supporting Apple’s growing on-device AI capabilities.

    Siri AI Beta Expands to More Languages

    Apple says its new Siri AI will initially be available in beta for users with devices set to English, with support for additional languages expanding quickly. Apple has not specified a September rollout list for the new Siri AI yet.

    iPhone 18 Pro Gets Apple’s New 2nm A20 Pro Chip

    Apple has confirmed that the iPhone 18 Pro and iPhone 18 Pro Max are powered by the new 2nm A20 Pro chip. It features a six-core CPU and seven-core GPU, delivering up to 20% faster CPU performance and 40% better graphics. Apple also says the chip brings 50% higher memory bandwidth, boosting demanding apps and AI workloads.

    Apple Stock Falls After Recent September Gains

    Apple shares are trading at $312.45, down 1.19%, after recently climbing toward $330. The chart shows heightened volatility following a strong summer rally and September pullback.

  • Apple Foldable iPhone Duo Launching at $2,000: Specs, Design, and What We Know

    Apple Foldable iPhone Duo Launching at $2,000: Specs, Design, and What We Know

    Apple is set to unveil its first foldable iPhone Duo at its September 9 event in Cupertino. The announcement, scheduled for 10 a.m. Pacific Time from the Steve Jobs Theater, marks a major milestone for the company as it enters the foldable smartphone arena with a device that blends dual-screen versatility and premium hardware.

    A New Form Factor for iPhone

    Dubbed the “iPhone Duo,” the device is expected to feature a passport-style foldable design with two displays: a 5.5-inch outer screen and a 7.8-inch inner OLED panel. The larger screen will support multitasking, immersive video, and tablet-style usage, giving Apple a direct competitor in the growing foldables market.

    Under the hood, reports point to an A20 Pro chip, dual 48MP rear cameras, and Touch ID. Apple has reportedly spent years refining the design, focusing on hinge durability and minimizing screen creasing. The foldable is said to use a titanium and aluminum hinge with custom cover glass to withstand repeated folding.

    Premium Pricing and Availability

    The iPhone Duo is expected to start near $2,000 for the 256GB model, with higher-end versions approaching $3,000. Component costs have been pushed up by memory shortages, adding to the device’s premium positioning. Sales are predicted to begin as early as October, following the September announcement.

    IDC analyst Nabila Popal anticipates strong demand despite the high price, calling it potentially the “Birkin” of smartphones in China — a reference to the iconic luxury handbag.

    More Than a New iPhone

    The launch also represents a leadership test for John Ternus, who took over as Apple CEO earlier this month and will lead the keynote. Alongside the foldable, the event is expected to introduce the iPhone 18 Pro, new Apple Watch models, and AirPods.

    Apple’s entry into foldables signals a significant design shift, one that could redefine its product lineup and restore its reputation as an innovator. All eyes will be on Cupertino as the company makes one of its boldest moves in years.

  • Apple’s September Event: 4 Products That Might Not Appear

    Apple’s September Event: 4 Products That Might Not Appear

    Apple is set to hold its highly anticipated September event today, with the iPhone 18 Pro, a rumored iPhone Ultra, new AirPods, and fresh Apple Watch models expected to take center stage. However, reports indicate that several other products in development will not be unveiled this time around. These devices may not launch until 2027 or could be reserved for a separate event later in the year.

    iPhone 18 and iPhone Air 2 Likely to Skip September

    The standard iPhone 18 appears to be the most notable absence from this year’s lineup. Apple is reportedly shifting its release strategy, and the regular iPhone 18 may now debut in spring 2027 instead of the traditional September window. The Pro models, however, are still on track for their usual fall launch. The iPhone 18 is expected to feature Apple’s new A20 chip, possibly built on a 2nm process, along with a 24-megapixel front camera and a smaller Dynamic Island.

    The second-generation iPhone Air also seems poised to skip the event. Apple launched the first iPhone Air last year, but its successor may only arrive alongside the iPhone 18 in spring 2027. Rumors suggest the next iPhone Air could include a second rear camera, improved battery life, and a new A20 Pro chip, though Apple has not confirmed any of these details.

    Apple Watch SE and New Macs May Also Be Held Back

    A new Apple Watch SE might not make an appearance this year either. The Watch SE 3 was released in September 2025, and there is little evidence that a fourth generation is ready for launch. Instead, Apple is expected to focus on its Watch Series and Ultra models during the event.

    New Mac hardware could also be missing. Apple is reportedly working on MacBook Pro models with OLED displays and a thinner design, as well as a new 24-inch iMac. However, since Apple already released Mac updates in August, another Mac announcement in September seems unlikely.

    In summary, this event appears to concentrate on Apple’s most immediate priorities. The rest of its product lineup may simply have to wait for a later date.

  • iPhone 18 Pro vs Foldable iPhone Ultra: Which Apple Phone Should You Choose in 2026?

    iPhone 18 Pro vs Foldable iPhone Ultra: Which Apple Phone Should You Choose in 2026?

    Apple is gearing up for a pivotal September 9, 2026, event, where the company is expected to unveil its next-generation iPhone 18 Pro lineup alongside its first-ever foldable device, often referred to as the iPhone Ultra. This marks a rare moment for Apple, offering consumers a choice between a familiar, refined flagship and a bold, experimental new form factor. Both phones promise cutting-edge technology, but they cater to different priorities. Here’s a detailed comparison to help you decide which one is worth your money.

    iPhone 18 Pro: The Safe, Refined Choice

    The iPhone 18 Pro continues Apple’s tradition of incremental but meaningful upgrades. According to current reports, the Pro model will sport a 6.3-inch display (with a 6.9-inch Pro Max variant), keeping the familiar design while introducing subtle enhancements. The Dynamic Island is expected to shrink, with some Face ID components possibly moving under the display for a cleaner front aesthetic.

    Under the hood, the A20 Pro chip, built on TSMC’s 2-nanometer process, promises up to 18% faster performance and 30% better efficiency compared to the A19 generation. This could significantly improve battery life and app responsiveness. Additionally, Apple may introduce its own C2 modem, though some US models might still rely on Qualcomm hardware for mmWave 5G support.

    Camera enthusiasts will appreciate the rumored variable-aperture main lens, which would enhance low-light photography and offer better control in bright conditions. The telephoto lens may also gain a larger aperture, and the front camera could see a bump to 24 megapixels (though pixel-binning might keep final output lower). Color options reportedly include Dark Cherry, Light Blue, Dark Gray, and Silver.

    Foldable iPhone Ultra: A New Era of Design

    The foldable iPhone Ultra (also speculated to be called iPhone Fold) represents Apple’s most radical hardware leap in years. When closed, it’s a compact 5.5-inch device; when opened, it reveals a spacious 7.8-inch inner display with a 4:3 aspect ratio, resembling a tablet. The book-style hinge is designed to minimize the crease, and the overall thickness is an incredible 4.5 mm when unfolded.

    To accommodate the thin profile, Apple reportedly swaps Face ID for Touch ID embedded in the power button. The device is expected to feature a titanium and aluminum frame, support MagSafe, and pack 12 GB of RAM with a battery ranging from 5,400 to 5,800 mAh. Performance-wise, it’s likely to use the same A20 Pro chip, ensuring flagship-level speed despite the compact chassis.

    However, camera specs may take a step back. Reports suggest a dual-camera setup (wide and ultra-wide) with no dedicated telephoto lens, which could disappoint photography purists who rely on optical zoom. The trade-off is a larger, more immersive display for media consumption and multitasking.

    Price: The Deciding Factor

    Price will likely be the biggest differentiator. The foldable iPhone Ultra is expected to start above $2,000, possibly reaching $2,500, making it significantly more expensive than the iPhone 18 Pro. Even if Apple increases Pro pricing due to rising component costs, the foldable will remain a premium luxury item.

    There’s also the inherent risk of a first-generation product. A new hinge mechanism, flexible display, and ultra-thin body introduce potential durability concerns that Apple will need to address. While the company has had years to refine the concept, early adopters may face unforeseen issues.

    Which One Should You Wait For?

    If you value camera quality, software maturity, and a lower price point, the iPhone 18 Pro is the pragmatic choice. It delivers proven performance with incremental upgrades that won’t break the bank. On the other hand, if you crave innovation, crave a larger screen, and are willing to pay a premium for Apple’s boldest experiment, the foldable iPhone Ultra is an exciting prospect.

    With the September 9 event just days away, the wise move is to wait for official announcements. The event will clarify pricing, exact specs, availability, and the final name. Until then, consider your priorities: do you need a reliable workhorse or a glimpse into the future of smartphones?

    FAQs

    When will Apple launch the iPhone 18 Pro and foldable iPhone?

    Current reports point to a September 9, 2026, announcement, with actual launch dates likely to follow shortly after.

    Will the foldable iPhone have better performance than the iPhone 18 Pro?

    Both models are expected to use the A20 Pro chip, so performance should be on par, though the foldable’s thinner design may affect thermal management.

    What are the display sizes for the foldable iPhone?

    Reports suggest a 5.5-inch outer display and a 7.8-inch inner display when unfolded.

    Will the foldable iPhone have a better camera than the iPhone 18 Pro?

    No. The foldable is expected to feature a dual-camera setup without a telephoto lens, while the Pro retains a more versatile camera system.

    Which phone is more suitable for everyday use?

    The iPhone 18 Pro offers a familiar design, reliable performance, and superior camera capabilities, making it the safer choice for daily use.

  • Apple Products That May Be Discontinued in 2026: iPhone, iPad, MacBook and More

    Apple Products That May Be Discontinued in 2026: iPhone, iPad, MacBook and More

    Apple regularly refreshes its product lineup by replacing older hardware with newer models. As the company prepares for another major product cycle, several existing devices could be pushed aside. Here are Apple products that could potentially disappear from the lineup in 2026.

    Apple Watch Series 11

    The Apple Watch lineup is refreshed regularly, which puts older standard models at risk. If Apple introduces a newer generation, the Series 11 could eventually leave the official lineup. Retailers may continue selling remaining stock even after Apple stops offering it directly.

    Apple Watch SE 3

    The Apple Watch SE range targets buyers seeking a lower-cost entry into Apple’s smartwatch ecosystem. A future SE refresh could replace the existing model. Apple may choose to simplify the range rather than keep multiple generations competing at different prices.

    AirPods Pro 3

    AirPods Pro models usually remain available for some time, but a future upgrade could eventually replace the current generation. Apple could introduce new hardware or features that make the existing Pro model less attractive. Any discontinuation, however, would depend on Apple’s product strategy.

    iPad mini 7

    The iPad mini could face a refresh or repositioning as Apple updates its tablet portfolio. A new generation would likely take over the mini’s position rather than leaving two generations side by side. This makes the current model a possible candidate for retirement.

    MacBook Air M4

    Apple’s MacBook Air lineup moves quickly as new Apple silicon generations arrive. If a newer chip-based Air launches, the M4 generation could eventually disappear from Apple’s direct sales channel. Discounts and third-party availability could continue after its official retirement.

    Apple TV 4K

    The Apple TV 4K has remained in Apple’s lineup for years, making it a possible candidate for a major refresh. If Apple introduces a newer model with faster hardware or additional smart-home capabilities, the existing version could finally be retired.